LIGHTSPEED IS NOW KANTAR

We have a new mission: Human understanding at scale. For us this means connecting you to deeper, richer people profiles to deliver trusted, actionable data.

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SOURCING & SAMPLING

Through our Sourcing and Sampling capabilities, you get access to 88 million global panelists with more than 2 billion data profiles. Utilizing our vast database, we help you build richer consumer profiles.

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MODERN SURVEY

By engaging with consumers in meaningful ways, you’ll capture data on what they think, what content they see and what they do. Our Modern Survey Design techniques enable you to know more by asking the right questions in the right way.

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CONSUMER DATA

Bring us your challenges and we’ll find answers through our Connected Data Solutions. From real-time survey integrations, to leveraging existing data sources, to media activation, we help you harness the power in your consumer data

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HOW WE HELP

FRAME

Proprietary techniques to ask the right question, the right way

SEARCH

Get Answers Fast... Make Decisions Faster

CONNECT/COLLECT

Real consumers providing real answers

ACTIVATE

Extend the value of consumer data collection by activating it on digital channels

VALIDATE

Is your target audience accurately represented

VISUALIZE

Visualize your results and make faster business decisions

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