LIGHTSPEED IS NOW KANTAR
We have a new mission: Human understanding at scale. For us this means connecting you to deeper, richer people profiles to deliver trusted, actionable data.
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SOURCING & SAMPLING
Through our Sourcing and Sampling capabilities, you get access to 88 million global panelists with more than 2 billion data profiles. Utilizing our vast database, we help you build richer consumer profiles.
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MODERN SURVEY
By engaging with consumers in meaningful ways, you’ll capture data on what they think, what content they see and what they do. Our Modern Survey Design techniques enable you to know more by asking the right questions in the right way.
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CONSUMER DATA
Bring us your challenges and we’ll find answers through our Connected Data Solutions. From real-time survey integrations, to leveraging existing data sources, to media activation, we help you harness the power in your consumer data
Learn MoreHOW WE HELP
FRAME
Proprietary techniques to ask the right question, the right way
SEARCH
Get Answers Fast... Make Decisions Faster
CONNECT/COLLECT
Real consumers providing real answers
ACTIVATE
Extend the value of consumer data collection by activating it on digital channels
VALIDATE
Is your target audience accurately represented
VISUALIZE
Visualize your results and make faster business decisions
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