News / Press Releases

Yearly Archives: 2014

Talent Management: Integrating Talent Principles into an Organization’s Strategic Plan

Within the online data collection industry the constant drumbeat is around automation and do it yourself technologies, and rightly so, as the execution of market research undergoes radical change. In the era of the smartphone, surveys will get shorter and behavioral data will fill the gap. There is no question that technology will play an […]

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TRADITION RULES IN CHRISTMAS GIFTING

WARREN, NJ  18 December 2014: ‘Tis the season to be jolly, as well as the season to shop until we drop. But what is on the mind of the modern day consumer? The gift of giving? The mad rush to tick everyone off their list? We took a look. Lightspeed GMI surveyed panelists across US, […]

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How I feel is how I choose: A Gedankenexperiment

As market researchers we like to classify people and in particular we like to classify how people make decisions, but we have a dreadful habit of thinking that there are different types of people who think and make decision in these different ways. We define segments like loyalist and switchers, impulse vs. considered shoppers. The […]

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Facebook Face-off: Cosmetics

Multicultural consumers are of increasing importance in market research as they represent the fastest growing segment of buyers.  Most of today’s market researchers understand the importance of multicultural research, but many of us struggle with the question of how and when to apply it. Evidence of that is research from The Center for Multicultural Science […]

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LIGHTSPEED APPOINTS DAVID BILICIC TO VICE PRESIDENT, BUSINESS DEVELOPMENT

Market Research Industry Veteran to Drive Lightspeed’s Growth Strategy and Broaden Client Relationships WARREN, NJ, (December 09, 2014) – Lightspeed, a globally integrated research organization, announced the appointment of David Bilicic as Vice President of Business Development, effective immediately. He will report to David Shanker, Chief Executive Officer, The Americas. Based in Philadelphia, Bilicic will […]

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Universal Focus on Clients

With 2014 industry events behind us, we reflect on how each conference and event reshapes and energizes the marketing research industry. Our competitors are tough; the industry is shifting, and our client demands change day to day. Lightspeed GMI established a new identity  — to make research easy and in doing so, we will streamline […]

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Changing Surveys – Survey 3.0

The world is changing, and the way consumers view, access and consume media is evolving faster than any of us could have imagined.  There are now devices that people can access on the move, wear and even link into their everyday activities. But as this evolving digital consumer develops, how are researchers keeping pace – […]

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LIGHTSPEED GMI COLLABORATES WITH MOVIETICKETS.COM TO TAP DIVERSE DEMOGRAPHIC FOR PANEL RECRUITMENT

Survey Participants Can Redeem Reward Points to Purchase Movie Tickets through Leading Advance Ticketing Provider WARREN, NJ (December 02, 2014) – Lightspeed GMI, an award-winning global digital data collection enterprise, has collaborated with MovieTickets.com, a leading destination for the purchase of advance movie tickets, to invite its fans to join Lightspeed GMI’s panels. By completing online […]

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Leveraging Lightspeed GMI Honesty Detector for Research Quality

Depending on who you ask, the idea of a ‘lie detector’ might spark visions of Orwellian instruments of torture or Tom Cruise sweating it out in Minority Report (or Tom Cruise sweating it out under E-Meter for that matter!). At Lightspeed GMI, we think about lie detectors as less sinister and more scientific. As part […]

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U.S. MOBILE SURVEY REVEALS HOLIDAY SHOPPING INTENTIONS

34% plan to shop on Thanksgiving; 65% support Small Business Saturday WARREN, NJ (November 25, 2014) – Lightspeed GMI, an award-winning global digital data collection enterprise, revealed results of its 2014 holiday mobile survey. Based on data compiled in November 2014, respondents revealed that not only do 65% of Americans plan to shop on Black […]

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