News / Press Releases

Yearly Archives: 2014

Presenting to the Future

“We’re in a crisis situation, there’s not enough talent coming through the pipeline, and organizations will experience difficulties…the truth is, data is a very creative science; being in IT does not make you better at data. Some knowledge of marketing is very important to understand customer data but a lot of marketers are not very […]

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Context Mindshare Comparison: Spotify Fans vs. Taylor Swift Fans

The internet is ablaze with the Spotify and T-Swizzle drama. It’s being discussed at the water cooler and in client meetings. So what is my opinion?  Not sure, so I decided to do a little reading and form one. Firstly my disclosures are that I, like many 30 somethings have a 17 year old self […]

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Research & Results 2014 – Fighting Against Boring Surveys

In previous years, I attended Research and Results in Munich as a guest. This year, I was happy to present The Art of Bonsai Survey Design, one of many award winning papers from Jon Puleston, for Lightspeed GMI. The free entrance makes it possible for every market researcher to gain information and industry insights at […]

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Whirlpool’s Recipe for Tapping into Emotional Insights

Of the many great sessions at this fall’s TMRE, one that stands out (aside from Lightspeed GMI’s!) was led by Cynthia Soledad from Whirlpool. A talented speaker, Cynthia described the upsides and the challenges of leveraging the iconic status and high affinity for the KitchenAid stand mixer to build a brand framework supporting their entire […]

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Accessibility Research: The Key To Helping Innovators Do More for People with (and without) Disabilities

Beyond just technology companies, more businesses today are focusing their attention on the creation of new products and services that promote greater access for people with disabilities. From the University of Washington to Apple, Google and Microsoft, a new phenomenon has emerged that goes beyond innovations like speech recognition systems, hearing aids, power wheelchairs and […]

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Halloween Goes Hollywood: A Lightspeed GMI Mobile Report

Last week, Forbes reported that Halloween spending in the US is expected to be around $11.3 billion this year. With that kind of skin in the zombie game, we decided to turn to the Lightspeed GMI Mobile Panel for a pulse check on what tricks (and treats) consumers have up their sleeves for Halloween 2014. […]

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LIGHTSPEED GMI TO ATTEND 2014 RESEARCH & RESULTS TRADE SHOW

Lightspeed GMI Presenting Award Winning ‘Bonsai Survey Design’ Visit Booth #171 for Product and Capabilities Discussions Warren, NJ (October 20, 2014) — Lightspeed GMI, a globally integrated research organization, announced it will attend the 2014 Research & Results, the leading international trade show for market research, from October 22-23, 2014. Held in Munich Germany, this […]

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Mobile Research…Evolution or Revolution?

According to change management theory (Burke, 2014) the nature of change can be either evolutionary or revolutionary.  Evolutionary change consists of incremental changes and doesn’t necessarily change the whole structure or system.  Revolutionary change is more radical and is often described as a jolt to the entire system. The marketing research industry is constantly experiencing […]

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LIGHTSPEED GMI TO PROVIDE INDUSTRY INSIGHTS AT TRME 2014

Delivering Thought Provoking Presentations Visit Booth #317 for Product and Capabilities Discussions Warren, NJ (October 20, 2014) — Lightspeed GMI, a globally integrated research organization, is attending the 2014 The Market Research Event (TRME), the most comprehensive insights conference in the world, from October 20-22, 2014. During the conference, Lightspeed GMI will present on two […]

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The Digital Consumer in Asia-Pacific: More Opportunities to Capture More Information

Technology has considerably evolved – breeding a new type of consumer. Smartphones now dominate web browsing and social media enables consumers to openly voice opinions. Lightspeed GMI built its mobile offering on the same state-of-the-art platform used to conduct online surveys, resulting in one integrated solution for various data collection methodologies. With huge growth in […]

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