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2015 BACK-TO-SCHOOL STUDY: PARENTS SPEND MORE ON CLOTHING THAN SUPPLIES

Consumers Favor Walmart and Target for 2015 Spending

WARREN, NJ (August 24, 2015) – In the U.S., August retail sales see a consistent lift with back to school shopping. According to a new mobile Back to School Mobile Survey survey from Lightspeed GMI, the majority of parents plan to spend up to $250 on back-to-school clothing, while only budgeting $50 for school supplies. The majority (62%) of consumers shop both online and in-store with Walmart and Target leading the way, followed by Kohl’s and Old Navy.

“Back-to-school shopping season boasts new trends for a new year,” stated Laura Sigman, Lightspeed GMI’s Marketing Director, the Americas. “School supplies are less of priority right now, but will continue to be purchased throughout the school year as needed.”

For more information regarding Lightspeed GMI’s mobile surveys, visit http://www.lightspeedresearch.com/products/lightspeed-gmi-mobile/.

Note to editors: Survey conducted August 2015 on Lightspeed GMI’s U.S. Mobile Panel; 400 respondents age 18+.

About Lightspeed GMI
Lightspeed GMI is an award-winning global digital data collection enterprise. Founded in 1996, its innovative technology and proven sampling methodologies deliver operational excellence throughout the online research process. With more than 5.5 million online research respondents in 45 countries, Lightspeed GMI’s proprietary panels deliver unparalleled quality, capacity and targeting.

Headquartered in Warren, New Jersey, Lightspeed GMI is part of Kantar, the data investment management arm of WPP, the world leader in marketing communication services. For more information, visit www.lightspeedresearch.com.

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