News / Press Releases

Yearly Archives: 2015

LIGHTSPEED GMI TO BECOME SUPERBRANDS FIELDWORK PARTNER

London 21 Jan 15: Lightspeed GMI, an award-winning global digital data collection enterprise, today announced that they have entered into an agreement with Superbrands UK to be their 2015 fieldwork partner. The overall selection process will continue to be overseen by The Centre for Brand Analysis (TCBA) who will access Lightspeed GMI’s proprietary panels for […]

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LIGHTSPEED GMI EXPANDS GLOBAL FOOTPRINT OF HONESTY DETECTOR

Product Expansion to 27 Markets Reinforces Commitment to ‘Quality as Global Standard’ WARREN, NJ (January 20, 2015) – As a globally integrated research organization, Lightspeed GMI today announced the expansion of its online respondent validation product, Honesty Detector. Now available in 27 markets across the Americas, EMEA and Asia-Pacific, Honesty Detector delivers improved survey quality […]

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LIGHTSPEED TO DRIVE INDUSTRY DISCUSSIONS AT SAMPLECON 2015

Key Industry Leadership to Address Future of Survey Sampling Warren, NJ (January 12, 2015) — Lightspeed, a specialized business of Kantar, the data investment management arm of WPP, will attend SAMPLECON 2015, the market research industry’s premier conference on survey sampling, from January 12-14 in New Orleans. As one of the event’s Founding Members, Lightspeed […]

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Moving from Insight to Forecasting

As we settle into 2015, now is the time to be thinking about the future of marketing and what this may look like. Research doesn’t need to just be about learning what is already there; it can also be leveraged for making predictions. This is a trend that is expected to take traditional marketing into […]

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Empathetic Questioning: Asking Questions with the Intent to Understand

I recently attended a conference on the seven habits of highly effective people. When thinking about what I could take back to my organization, one of the most intriguing concepts centered on the fifth step, “seek first to understand, then to be understood”, a.k.a. listening with intent to understand. This intrigued me for many reasons, […]

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Connecting consumers: How research communities boost your business

As connectivity and technology continues to develop, it is becoming easier for consumers to engage with businesses across a range of devices. This is not only giving consumers a more diverse experience, but it is also increasing the ability and the pressure on marketers to listen to their audience and respond. Customer loyalty is therefore […]

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SPORTSONEARTH.COM READERS JOIN LIGHTSPEED GMI PANEL

Partnership Teams Baseball Fans with Award-Winning Panel WARREN, NJ (January 05, 2015) – Lightspeed GMI, an award-winning global digital data collection enterprise, partnered with SportsOnEarth.com, a destination dedicated to great sports writing owned and operated by MLB Advanced Media (MLBAM.com). This strategic collaboration invites millions of baseball fans to join Lightspeed GMI’s global panels. With […]

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