News / Press Releases

Yearly Archives: 2015

LIGHTSPEED GMI TO PROVIDE INDUSTRY INSIGHTS AT ESOMAR CONGRESS

Visit the Lightspeed GMI Guinness Pouring Station at Stand 37/38 Warren, NJ (September 24, 2015) — Lightspeed GMI will attend ESOMAR’s 68th annual Congress. Held in Dublin, this year’s conference will bring together the international research community to define the latest revelations in research, marketing and advertising. As an award-winning global data collection organization, Lightspeed […]

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Consumer Reluctance About Researching Health Care Benefits Continues

COLUMBUS, Ga., Sept. 22, 2015 /PRNewswire/ — As employers continue to load more health care expenses onto workers, more than half (53 percent) of employees are still choosing a major medical plan based on factors that may have little to do with the total cost of health care for which they are increasingly responsible. According to […]

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Harnessing the Power of Facebook: A QSR Empirical Case Study

Lightspeed GMI and Center for Multicultural Science to Present at MediaPost’s Engage:Hispanics Warren, NJ (September 16, 2015) — Lightspeed GMI, an award-winning global digital data collection enterprise, will co-present Research Presentation: Harnessing the Power of Facebook: A QSR Empirical Case Study at MediaPost’s Engage:Hispanics The Conference. Held in New York on September 17th, this year’s […]

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EXPLORING THE BENEFITS OF VOICE TECHNOLOGY IN MARKETING RESEARCH

Lightspeed GMI to Present at MRMW Europe 2015 Warren, NJ (September 14, 2015) — Lightspeed GMI, an award-winning global digital data collection enterprise, will present The Expansion and Uses of Voice Technology in Research at MRMW Europe 2015. Held in London from September 15-17, this year’s conference will highlight key trends in online marketing research […]

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LIGHTSPEED GMI CAPS MILESTONE YEAR WITH EXPANSION OF SURVEY PROGRAMMING SERVICES

New QuestionArts Leadership Team to Accelerate Global Growth and Expansion QuestionArts Delivers Enhanced Data Quality through Optimized Respondent Experience  Warren, NJ (September 9, 2015) –Marking one year as a unified brand, Lightspeed GMI today announced the global expansion of its survey programming platform, QuestionArts. Lightspeed GMI’s progressive research design techniques highlight a groundbreaking and award-winning […]

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Millennial Mom as Gatekeeper (NOT): Study Shows that Moms No Longer Have the Final Word

New research shows that moms (and dads) are relinquishing their decision-making authority in Millennial families 01 September 2015 – Norwalk, CT – Fewer than one in four moms today describe themselves as having the final decision-making power in their family. A study by The Family Room LLC, in partnership with FocusVision and Lightspeed GMI, found […]

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2015 BACK-TO-SCHOOL STUDY: PARENTS SPEND MORE ON CLOTHING THAN SUPPLIES

Consumers Favor Walmart and Target for 2015 Spending WARREN, NJ (August 24, 2015) – In the U.S., August retail sales see a consistent lift with back to school shopping. According to a new mobile survey from Lightspeed GMI, the majority of parents plan to spend up to $250 on back-to-school clothing, while only budgeting $50 […]

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LIGHTSPEED GMI CONTINUES GLOBAL EXPANSION WITH THE OPENING OF OFFICE IN INDIA

New Team Will Support Rapid Growth in Asia-Pacific Region Sydney, 23 Aug 2015: Lightspeed GMI, the leading provider of digital data collection, recently expanded its Asia-Pacific presence with the opening of an office in Gurgaon, the leading financial and industrial city of India. The newly expanded team, led by Ashish Pandey, Client Development Manager and […]

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NEW STUDY ON eWALLET ADOPTION IN THE US

Six Months After Apple Pay Launch, How Should Banks, Retailers, and Agencies Evaluate Apple Pay, Google Wallet and Samsung   A new Lightspeed FSG study shows an uptick in frequency of Apple Pay use for in-store purchases — but security concerns and a general lack of interest has slowed adoption of Apple Pay and other […]

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Sounds of Summer: Leveraging Relevant Music to Create a Brand Sound

Increasingly, global brands understand that music is a critical part of the customer experience. As PlayNetwork pointed out in “Brands, Consumers, and The Sound Between,” successful leveraging of music is its own form of currency that buys more credibility with consumers. In order for brands to cash in, they need to integrate music in ways […]

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