News / Press Releases

Yearly Archives: 2015

What makes a researcher go from good to great?

There is always debate on what makes a great researcher. Many focus on more traditional research skills such as questionnaire design, data analysis, and presentation skills. However, I think what truly turns a good researcher into a great researcher are critical thinking skills. Dictionary.com provides two definitions for critical thinking: Disciplined thinking that is clear, […]

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SURVEYTAINMENT: THE POWER OF FEEDBACK

Lightspeed GMI to Present at 2015 Market Research Summit London (18 May 2015) — Lightspeed GMI will attend the Market Research Summit, a showcase of the best solutions designed to support research agencies and client researchers, on 19-20 May 2015. Held in London, this year’s event will explore the latest ideas and the newest research […]

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MORE OPPORTUNITIES TO CAPTURE MORE INFORMATION: LIGHTSPEED GMI TO PRESENT AT MRMW NORTH AMERICA

Lightspeed GMI Nominated for Innovation in Mobile Research Warren, NJ (May 17, 2015) — Lightspeed GMI will attend The Merlien Institute’s Market Research in the Mobile World (MRMW) North America conference on May 19-22, 2015. This year’s conference, held in New York, will highlight the latest technology innovations driving mobile research and feature the latest […]

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Is your mobile distracting you?

Does the distraction induced by mobile devices impact a respondent’s attention? Mobile brings a world of distraction, whether these are distractions of our own making or ones that happen to us. Either way the mobile can stretch the attention of even the most dedicated survey taker. And so, we need to be careful with the […]

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LIGHTSPEED GMI TO BRING INSIGHTS OF THE DIGITAL CONSUMER TO ESOMAR ASIA-PACIFIC

Warren, NJ (May 14, 2015) — Lightspeed GMI will attend ESOMAR ASIA PACIFIC 2015 from May 17-19, 2015. Held in Singapore, this year’s conference will focus on the business value of insights with a sharp lens on ‘the new.’ As an award-winning global data collection organization, Lightspeed GMI will showcase how its innovative technology, proven […]

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Companies feeling the love from mobile users

Consumers are following, perhaps even driving, the move towards mobile technology. Asia Pacific remains at the forefront of this adoption, with Nielsen recently reporting that smartphone penetration is at its highest in Hong Kong and Singapore at 87%, followed by Malaysia (80%), Australia (75%) and China (71%). What is interesting is how people behave on […]

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The Australian ecommerce divide

Australia may have been a slow starter in ecommerce, but the pace is definitely picking up. Consumers are regularly buying goods and services via the internet, with 20% of our Australian panellists having made a purchase online in the last 24 hours. And with 79% of Australians using the internet, meaning a massive 18 million […]

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Fifty Shades of Targeting: Tapping into Social Intelligence Insights

Fifty Shades of Grey has many claiming it was one of the ‘worst’ films to hit the box offices in years, yet its $567 million box office worldwide total speaks differently. The film’s global influence offered brands an “opportunity to engage with the young, upmarket, early-adopting, social media savvy audience the film is set to […]

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LIGHTSPEED GMI TO PRESENT WITH BBC WORLDWIDE AT THE INSIGHT SHOW 2015

Visit Booth IE42 to Meet Lightspeed GMI Team London (22 April 2015) — Lightspeed GMI, an award-winning global digital data collection organization, will be attending the annual Insight show (part of the Marketing Week live event) on 29 – 30 April 2015. Held in London, the event is one Europe’s leading shows for insight professionals. […]

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DIGITAL SURVEY LAB TO DISCUSS REAL-TIME SURVEYS AND THE IDEAL MOBILE DEVICE

Jon Puleston Delivering Thought Provoking Presentation at Le Printemps Des Etudes Visit Booth 14 to Meet Lightspeed GMI Management Warren, NJ (April 15, 2015) — Lightspeed GMI, an award-winning global digital data collection organization, will attend the 2015 Printemps des Etudes Trade Show on April 16-17, 2015. Hosted in Paris, this year’s conference will combine […]

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