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“My Kid is My Best Friend”: New Study Uncovers New Dynamic Among Millennial Families

Comprehensive study shows that families have shifted from a hierarchy to a web for decision-making 22 July 2015 – Norwalk, CT – A market research study by The Family Room LLC, in partnership with FocusVision and Lightspeed GMI, on the decision-making patterns of United States families has revealed that the parent-child relationship in Millennial households […]

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Lightspeed GMI Social Pulse: Capturing Reaction to the Lowering of the Confederate Flag

Warren, NJ (July 13, 2015) – As the flag was lowered Friday at the South Carolina Capitol building, a Lightspeed GMI Social Pulse captured in-the-moment reaction from Americans. This poll* is part of Election in Context, an ongoing tracking study using the Context social intelligence tool** to track US Presidential candidate fanship through their Facebook […]

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Pan Am Games: Canadians Not Thrilled

TORONTO, July 9, 2015 /CNW/ – A recent TNS study measured Canadian sentiment and awareness ahead of the Pan Am Games that are scheduled to start on July 10, 2015. Results proved less than exciting given the attached $2.5 billion dollar price tag. With only half of Canadians aware of this international sports event hosted […]

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LIGHTSPEED GMI IN COLLABORATION WITH TNS UK HONOURED BY THE MARKET RESEARCH SOCIETY

Jon Puleston Earned BIG MRS Best Impact through Application of Research Award for the Second Year Running LONDON (July 8, 2015) — Jon Puleston, Lightspeed GMI’s Vice President of Innovation, along with TNS UK’s Managing Director, Amy Cashman, were honoured at the 2015 BIG Marketing Research Society (MRS) Conference. Winning the Best Impact through Application […]

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CANADIANS MIGHT NOT BE THE SPORTS AFICIONADOS WE THOUGHT THEY WERE

Canadians might not be the sports aficionados we thought they were. Less than 50% know that Canada is hosting the Pan Am Games Only 60% of Canadians are aware of the Women Soccer World Cup event 3 out of 4 Canadians haven’t purchased any sports publications or sports related equipment in the past 6 months […]

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DECISION MAKING IN THE MODERN FAMILY EXPLORED IN NEW STUDY

New research by The Family Room LLC, FocusVision and Lightspeed GMI utilized an integrated approach with both quantitative and qualitative methodology Stamford, CT – June 23, 2015 – Today marked the first in a series of explorations of a market research study by The Family Room LLC on the decision-making patterns of United States families. […]

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HOW TO OPTIMIZE PROJECT QUALITY, START-TO-FINISH

Lightspeed GMI to Host Interactive Workshop at IIeX North America Visit Exhibit Table #22 to Learn Six Steps for MRX Project Quality Warren, NJ (June 12, 2015) — Lightspeed GMI, an award-winning global digital data collection enterprise, will host an interactive workshop at the 2015 Insight Innovation Exchange North America (IIeX NA). Held in Atlanta […]

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ALEX WHEATLEY HONORED WITH WPP ATTICUS AWARD 2015

Lightspeed GMI’s Research Innovator Recognized for Research in Practice LONDON (03 June 2015) – Lightspeed GMI’s Research Innovator, Alexander Wheatley, is the 2015 WPP Atticus Award recipient for Research in Practice. Open exclusively to professionals working in WPP companies, the Annual Atticus Awards honor original published thinking in communications services. Wheatley’s paper, Opening Your Mind: […]

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SURVEYTAINMENT: THE POWER OF FEEDBACK

Lightspeed GMI to Present at 2015 Market Research Summit London (18 May 2015) — Lightspeed GMI will attend the Market Research Summit, a showcase of the best solutions designed to support research agencies and client researchers, on 19-20 May 2015. Held in London, this year’s event will explore the latest ideas and the newest research […]

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MORE OPPORTUNITIES TO CAPTURE MORE INFORMATION: LIGHTSPEED GMI TO PRESENT AT MRMW NORTH AMERICA

Lightspeed GMI Nominated for Innovation in Mobile Research Warren, NJ (May 17, 2015) — Lightspeed GMI will attend The Merlien Institute’s Market Research in the Mobile World (MRMW) North America conference on May 19-22, 2015. This year’s conference, held in New York, will highlight the latest technology innovations driving mobile research and feature the latest […]

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