World Class Panels. Data Quality Solutions. Research Expertise.
Through our global online research panels and products, Lightspeed Research delivers valuable data to help clients make informed business decisions. We have the research history and experience, the panel reach and scope, and the technology in place to deliver the highest quality data to clients quickly and accurately.
Unparalleled Global Reach and Scale
We have some of the largest online research panels in the industry. We also have strategic partnerships that give us access to even more people in more countries.
Deeply Profiled Respondents
Based on the profiling depth of our panels, we target hard-to-reach audiences cost effectively. Panelists participate in profile surveys covering a wide range of topics in key vertical markets. Timely profiling data is consistently updated.
Panel and Data Quality Solutions
Potential panelists must pass through a series real-time, technology-driven verification checks during registration before they may join our panels. During surveys, our panelists pass through quality checks to ensure they are fully engaged.
Experienced Online Sampling Expertise
Our client-focused experts understand online research. From survey design to project implementation to reporting, our team is dedicated to helping you build stronger brands.
In order to minimize bias through exposure, we use our proprietary panels for market research purposes only. We do not market to our panelists.
Over Half a Century of Developing Panel Research
In 1937, we established the first 1,000 person mail panel in the U.S. In 1970, we conducted our first telephone interviews. And in 1996 we became a provider of online research.
We are active members of key industry bodies including a.i.r.m.i, AMSRO, AMSRS, ARF, CASRO, CMOR, ESOMAR, IMRO, MRA, MRS, and PBIRG.
Expanded Network of Global Resources
Lightspeed is part of the Kantar Group, the information, insight, and consultancy division of WPP – leaders in advertising, consumer insights, and market research.