Andrew Cayton
CEO, Europe, the Middle East, and Africa

Andrew has over 17 years of sales, marketing and management experience in the market research and marketing services industries. Based in London, Andrew is the CEO of the Europe, Middle East, and Africa (EMEA) Company.
Andrew joined Lightspeed Research in 2003 as Senior Vice President Business Development, EMEA, where he was integral in leading the region to profitability — running one of the fastest growing WPP companies worldwide and expanding its coverage to 11 countries by the end of 2008. In January 2009, he was appointed Global Sales Operations Director while retaining his lead business development role across the EMEA region. In both his global and regional roles, Andrew was responsible for sales operations training and development that promotes best practices, maximizes productivity, and increases profitability. He also served as a Director on the Lightspeed Research Board.
Prior to joining Lightspeed Research, he was the Head of Sales of Harte-Hanks, where he promoted the company’s insight and marketing services to companies within the IT, Internet, telecoms and finance industries across Europe.
Andrew was awarded a bursary place on the Masters in Marketing course at Bristol Business School and also received a BSc degree in geography at Plymouth University. He was the first post graduate to be awarded the distinction and also earned both the Market Research Society (MRS) and Chartered Institute of Marketing (CIM) diplomas. He is a member of the Market Research Society (MRS).


