EVP, Marketing and Business Strategy

Seth Ruoss brings over 15 years of strategic, financial and managerial experience across a wide variety of industries. Based in Wilmington, DE he is the Executive Vice President for Marketing and Business Strategy for Lightspeed Research. In this role, he oversees the Marketing, Product Development, Research and Global Panel Operations functions.

Prior to joining Lightspeed Research, Seth was the Senior Vice President for Sales Strategies for Bank of America, where he was responsible for developing and optimizing product sales for the newly combined Bank of America/MBNA organization. Prior to that, he was Director of Corporate Strategies for MBNA. Before joining MBNA, Seth was a charter member of the Juniper Financial corporate development team. In this role he helped to develop a successful bank from inception. Seth started his career at Deloitte & Touche where he managed strategic and financial consulting work across a number of industries. Seth holds a B.A. from Middlebury College.