Vice President, Client Operations, AMS

Tara Jethwani, Ph.D., is the Vice President of Client Operations, The Americas. In this capacity, Tara is responsible for all of the functions involved in project execution. This includes managing Lightspeed Research’s Client Operations staff, ensuring adherence to Lightspeed Research’s quality standards, designing and implementing process improvements – both locally and globally, and providing high-quality services and deliverables to clients. She is also a member of Lightspeed Research’s AMS Leadership Team.

Prior to being promoted to VP, Client Operations, Tara served as a Client Operations Director at Lightspeed Research. In this position, Tara managed an Operations team responsible for executing studies for a substantial number of clients. Additionally, she has contributed to several of Lightspeed’s strategic initiatives including online data quality and operational best practices. Tara joined Lightspeed Research in 2004 as a Senior Project Director, during which time she focused on building strong client relationships and conducting various types of research.

Tara’s extensive research and project management experience also includes positions at GfK, NOP as a Research Director, and at Princeton Survey Research Associates as a Project Director.

Tara holds a Ph.D. in Sociology from Rutgers University, New Brunswick, NJ, with an interest in research methods and social issues.