News / Press Releases
CONSUMER PULSE POLL: AMERICANS HIT THE BEACH AND THE BOOKS THIS SUMMER
July 29, 2016
32% of Respondents Forgoing Summer Vacation
Consumers Reveal Reading Still a Favorite Summer Pastime
Only 57% of Americans Interested in ’16 Olympic Games
WARREN, NJ (July 29, 2016) – With 93 days of summer, Americans are hitting the beach and the books. According to the latest Lightspeed GMI U.S. consumer pulse poll, 31% of respondents will visit the beach this year, 11% plan on city sightseeing and 10% will plan a hiking/nature trip. However, 32% are staying put: 13% say they’ll stay home and just enjoy time off, and 19% (20% of female and 16% of males respondents) are forgoing a summertime vacation altogether.
2016 Rio Olympic Games
Could it be Olympic fever that’s keeping the non-vacationers close to home? While numerous news reports have expressed concerns about the 2016 Summer Olympic Games, the opening ceremony of is on for Friday, August 5th in the Maracanã Stadium, Rio de Janeiro. Despite the negative press, 57% of respondents will watch as many events as possible; however, 43% of respondents aren’t interested in watching any of the 2016 Olympic Games.
Note to editors: Survey conducted June 2016 on Lightspeed GMI’s U.S. Mobile Panel; 1,060 respondents age 18+. For more information regarding Lightspeed GMI’s mobile surveys, visit http://www.lightspeedresearch.com/products/lightspeed-gmi-mobile/.
ABOUT LIGHTSPEED GMI
Lightspeed GMI is an award-winning global digital data collection enterprise. Founded in 1996, its innovative technology and proven sampling methodologies deliver operational excellence throughout the online research process. With more than 5.5 million online research respondents in 45 countries, Lightspeed GMI’s proprietary panels deliver unparalleled quality, capacity and targeting.
Headquartered in Warren, New Jersey, Lightspeed GMI is part of Kantar, the data investment management arm of WPP, the world leader in marketing communication services. For more information, visit www.lightspeedresearch.com.
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