Lightspeed Re-Track

Re-Track

UPDATE YOUR TRACKER WITH KANTAR

icons_retrackIS YOUR TRACKING STUDY WORKING AS EFFECTIVELY AS IT SHOULD?

Re-Track helps clients to understand how effective their current trackers are and identify areas that can be improved. Currently available in Europe and Asia-Pacific, Re-Track offers a full-scale review of your existing trackers, exploring areas for improvement including sampling, structure, questions formats and design.

We understand that changing a tracker can be a daunting prospect, this is where Kantar’s dedicated tracker team is there to assist you every step of the way. From reviewing current trackers to running parallel studies and redesigning your survey (using our award winning survey design team), Re-Track will make updating and improving your tracker a painless experience.

IS YOUR TRACKER TAKING ADVANTAGE OF THE LATEST TECHNOLOGY?

Existing trackers that use flash technology, or that are not optimized for tablets and smartphones, could be missing important audiences. With up to 6% of Kantar panelists now taking online surveys through a mobile device, and over 20% registering via their tablet or smartphone, it is essential that trackers are designed for today’s technology.

IS YOUR TRACKER MISSING ITS TARGET?

Kantar’s extensive tracker and survey design experience ensures your trackers are designed to be effective across platforms and markets, giving you confidence you are reaching your target audience and achieving consistent high quality results – every time.

You can be confident our tracker and award winning survey design team, complemented by our global proprietary panels, will ensure your tracker can be completed across multi devices, providing you with consistent and accurate results.

A Dedicated Tracker Team

Kantar’s dedicated Tracker Team will work closely with you on each stage of the process to ensure it is an efficient and seamless transition.

  • Consult
  • Review
  • Question optimization
  • Sample plan optimization
  • Prototype
  • Survey and sample sign-off
  • Full survey build
  • Parallel survey run
  • Data analysis for calibration
  • Full launch
  • Tracker Production and Review

 

Re-Track is currently available in Europe, the Middle East, Africa and Asia-Pacific.