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DIGITAL SURVEY LAB TO DISCUSS REAL-TIME SURVEYS AND THE IDEAL MOBILE DEVICE

Jon Puleston Delivering Thought Provoking Presentation at Le Printemps Des Etudes

Visit Booth 14 to Meet Lightspeed GMI Management

Warren, NJ (April 15, 2015) — Lightspeed GMI, an award-winning global digital data collection organization, will attend the 2015 Printemps des Etudes Trade Show on April 16-17, 2015. Hosted in Paris, this year’s conference will combine exhibits, conferences and meet ups focused on intellectual content, with professional insights, feedback and flash benchmarking workshops.

Jon Puleston, Lightspeed GMI’s Vice President Innovation, will present Digital Survey Lab on Thursday, April 16th (2:00 pm). His interactive session will be delivered in English with French translation. It will provide a broad overview of existing methods and references in the field, including:

  • Real-time surveys – effective techniques of collection of responses ‘in the moment’
  • The ideal mobile device – practical methods for next generation of devices
  • Implicit Tests – how analysis response time allows the exploration of the subconscious mind
  • The latest research on the impact of the image – learn to control visual and iconography

Hosting booth 14, Lightspeed GMI additional attendees include Michel Pélegrin, Ludovic Rougier and Hélène Brogat. Attendees who wish to arrange a meeting with Lightspeed management are encouraged to contact wvanderwal@gmi-mr.com. For continuous updates throughout the show, follow Lightspeed GMI on Twitter and the company blog.

ABOUT LIGHTSPEED GMI
Lightspeed GMI is an award-winning global digital data collection enterprise. Founded in 1996, its innovative technology and proven sampling methodologies deliver operational excellence throughout the online research process. With more than 5.5 million online research respondents in 45 countries, Lightspeed GMI’s proprietary panels deliver unparalleled quality, capacity and targeting.

Headquartered in Warren, New Jersey, Lightspeed GMI is part of Kantar, the data investment management arm of WPP, the world leader in marketing communication services. For more information, visit www.lightspeedresearch.com.

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