QUANTIFYING EMOTIONS IN RESEARCH
Date: 23 March 2016
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Quantifying Emotions & Seeking Honesty from Survey Respondents
On 23 March 2016 Lightspeed GMI will be hosting an exciting new Expert Briefing where we will be tackling emotion and how using the latest facial coding platforms, you can turn tracking emotion into a science.
We are delighted to host our guest speaker, Matt Celuszak, Co-Founder and CEO of CrowdEmotion, who will demonstrate how their award winning emotion intelligence and facial coding platform assists companies like BBC Worldwide to capture emotions, live in the survey experience.
TACKLING EMOTIONS IN SURVEY DESIGN
TURNING EMOTIONS INTO SCIENCE
Matt Celuszak, Co-Founder and CEO of CrowdEmotion will show how they developed a ground breaking approach to content testing to track emotions within the survey process. By using screen-mounted cameras, second by second variations in respondents’ micro-facial expressions were captured and analysed to quantify the emotions behind the usual survey opinions- turning emotion into “science”.
THE IMPACT OF SURVEY DESIGN ON HONESTY
As researchers we understand that if a question doesn’t have a definitive answer, how we ask that question can more often than not affect the answer we receive. However, what we tend to overlook is this can be the case even for questions with a factual answer. In this paper, Alex Wheatley, Research Innovator at Lightspeed GMI will discuss some of the recent findings from our recent research on research work on honesty, identifying what clients can do to help design their surveys to provide more ‘honest’ answers.