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EXPLORING THE BENEFITS OF VOICE TECHNOLOGY IN MARKETING RESEARCH

Lightspeed GMI to Present at MRMW Europe 2015

Warren, NJ (September 14, 2015) — Lightspeed GMI, an award-winning global digital data collection enterprise, will present The Expansion and Uses of Voice Technology in Research at MRMW Europe 2015. Voice to Text: Marketing Research Technologies Held in London from September 15-17, this year’s conference will highlight key trends in online marketing research and mobile innovation.

Presenting on 16 September at 3:30p.m., Frank Kelly, Senior Vice President of Global Marketing & Strategy, will showcase the benefits of using voice technology to enhance the data collection process, and compare the quality of data collected using voice to text.

Attendees who wish to arrange a meeting with Lightspeed GMI management are encouraged to contact wvanderwal@gmi-mr.com. For continuous updates throughout the show, follow Lightspeed GMI (@LightspeedGMI) on Twitter or the Lightspeed GMI blog.

ABOUT LIGHTSPEED GMI
Lightspeed GMI is an award-winning global digital data collection enterprise. Founded in 1996, its innovative technology and proven sampling methodologies deliver operational excellence throughout the online research process. With more than 5.5 million online research respondents in 45 countries, Lightspeed GMI’s proprietary panels deliver unparalleled quality, capacity and targeting.

Headquartered in Warren, New Jersey, Lightspeed GMI is part of Kantar, the data investment management arm of WPP, the world leader in marketing communication services. For more information, visit www.lightspeedresearch.com.

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