Lightspeed Research

Economic Stimulus Tax Rebate Plan: Will It Actually Stimulate Spending?

aneibert — Wed, 03 Mar 2010 18:36:16 +0000

Majority of U.S. consumers say they will use
rebates to pay down debt
Basking Ridge, NJ (January 31, 2008) — A new survey by Lightspeed Research
reveals that more than 50% of U.S. consumers plan to use their proposed tax rebates primarily to
pay down debt, rather than spend it.
Just 20% of consumers said they will spend the majority of any tax rebates they receive,
according to the nationwide survey of 2,134 consumers conducted January 29-31.
The survey gauged consumer awareness of the proposed stimulus package and their expected
usage of any rebate checks received in June of this year. Overall, nearly two-thirds of consumers
surveyed were aware of some or most of the proposed plan details. Awareness increased with
household income (59% among those with household income less than $60,000 and 71% among
those with household income greater than $60,000).
Of the 51% who plan to use their rebates primarily to pay down debt, 80% plan to pay down their
credit card debt while only 7% intend to pay down their mortgage balances.
Sub-prime consumers — whose economic troubles have played a large role in driving up
mortgage and card delinquency rates — were most likely to say they would pay down debt (60%),
compared to less than half of consumers with a prime credit score (42%). These prime
consumers were twice as likely as sub-prime consumers to plan on saving the money (31%
versus 16%), but the reported likelihood of spending the rebate was equivalent (21% versus
20%).
These results indicate that the immediate impact of the proposed stimulus package may be felt
more strongly among lending institutions, credit card issuers in particular, than among retailers.

EMI Announces Multi-territory Download Deal with Lightspeed Research

aneibert — Wed, 03 Mar 2010 16:30:57 +0000

Consumers to receive EMI music and
video downloads upon completion of
market research questionnaires
LONDON, 18th January 2008: EMI Music today announced a partnership with The
Licensing Agency (TLA) to supply music and video downloads to consumers upon completion of
Lightspeed Research questionnaires. Music fans will be incentivised to complete the market
research questionnaires, which span a wide range of topics, by receiving a code which can be
redeemed for a download of their choice from an extensive library of EMI tracks and videos. The
downloads can be found at the Lightspeed Research music download platform,
www.songs4surveys.com designed by mc-creation.com, part of the TLA Group. The multiterritory
deal covers the key markets of the UK and Ireland, France, Germany, Spain and Italy,
Sweden and the Netherlands, with the US and Canada covered in a deal previously struck
between EMI and TLA. Consumers will be able to make their choice of music and videos from
EMI’s rich back catalogue as well as new releases, with at least 168,000 tracks made available
for download in the deal from EMI artists including KT Tunstall, Lily Allen and The Chemical
Brothers.
Giles Harris, Head of Music and Brands, EMI Music UK, comments “This new deal demonstrates
perfectly how we are maximising the versatility of our music and videos through branded online
incentive promotions.”
For press enquiries contact Lightspeed Research:
Ralph Risk, Marketing Manager – Europe
Tel office+44 (0)20 7896-1950 Tel mobile +44 (0)787 650 7689
rrisk@lightspeedresearch.com
About Lightspeed Research
Lightspeed Research is global interactive data solutions provider delivering market research
results through global panels and products. Lightspeed Research provides access to household
members across 34 countries in Europe, North America and Asia-Pacific.
EMI Announces Multi-Territory Download Deal 2
Copyright  2009 Lightspeed Research. Proprietary Information. All Rights Reserved.
Lightspeed Research’s proprietary panels are recruited and maintained to ensure quality and
representative sampling, supporting studies that range in scope and complexity across most
industry sectors. These panels cover healthcare, financial services, automotive, B2B, telco, family
and more. Lightspeed Research is a member of WPP (LSE: WPP) (NASDAQ: WPPGY), one of
the world’s leading communications services companies.
For more information, please visit www.lightspeedresearch.com
About EMI Music
EMI Music is the recorded music division of EMI Group, the world’s largest independent music
company. Its EMI Music division represents artists spanning all musical tastes and genres. Its
record labels include Angel, Astralwerks, Blue Note, Capitol, Capitol Nashville, EMI Classics, EMI
CMG, EMI Records, EMI Televisa Music, Manhattan, Mute, Parlophone and Virgin. Artists on EMI
labels include Lily Allen, The Beatles, Coldplay, Corinne Bailey Rae, The Good The Bad & The
Queen, Gorillaz, Norah Jones, The Kooks, Korn, Kylie Minogue, Pink Floyd, Rolling Stones, Joss
Stone, 30 Seconds To Mars, KT Tunstall, Keith Urban and Robbie Williams, as well as
international artists such as Amaral (Spain), Diam’s (France), Utada Hikaru (Japan), LaFee
(Germany), Radja (Indonesia), RBD (Mexico) and Vasco Rossi (Italy).
EMI has been at the cutting edge of the rapidly growing digital music marketplace since it
released David Bowie’s ‘Hours’ as the world’s first ever album to be offered as a digital download
in 1999. EMI has signed agreements with hundreds of digital partners to distribute its music
across the globe. It continues to facilitate the development of a growing range of new digital
business models to enable fans to experience and purchase its artists’ output through a number
of different platforms including advertising-supported online music streaming in China through
Baidu, legal peer-to-peer agreements with QTrax, Mashboxx and GNAB, and a deal to offer
advertising-supported videos on mobile phones in the US through Rhythm NewMedia.
For further information on EMI, please visit: www.emigroup.com.
Contact: Samantha Holderness 020 7605 5487
About The Licensing Agency (TLA):
Founded in 2002 by Jill Goldworn and Denis Huré, The Licensing Agency is an international
marketing services agency specialising in providing digital content for promotions. Representing
publishers in the video game, film, TV, music, software and mobile entertainment industries, TLA
offers a wide selection of promotional products that can be provided on CD/DVD, Bluray/
HDDVD, flash memory, on-line or WAP. TLA also provides brands with theatrical cinema
release partnerships from major motion picture studios.
Head-quartered in Dublin with offices in London, Paris, Hamburg and near Los Angeles, and with
partnership representation in Asia, TLA is able to provide promotional content on national,
regional or global basis. TLA also provides digital design services through its design studio,
mccreation.com; and brand development services through TLA-Brand Development.
More information on TLA and its services can be found by visiting www.tlagency.com.
Enquiries: tla-team@tlagency.com or pr@tlagency.com
redeemed for a download of their choice from an extensive library of EMI tracks and videos. The
downloads can be found at the Lightspeed Research music download platform,
www.songs4surveys.com designed by mc-creation.com, part of the TLA Group. The multiterritory
deal covers the key markets of the UK and Ireland, France, Germany, Spain and Italy,
Sweden and the Netherlands, with the US and Canada covered in a deal previously struck
between EMI and TLA. Consumers will be able to make their choice of music and videos from
EMI’s rich back catalogue as well as new releases, with at least 168,000 tracks made available
for download in the deal from EMI artists including KT Tunstall, Lily Allen and The Chemical
Brothers.
Giles Harris, Head of Music and Brands, EMI Music UK, comments “This new deal demonstrates
perfectly how we are maximising the versatility of our music and videos through branded online
incentive promotions.”
For press enquiries contact Lightspeed Research:
Ralph Risk, Marketing Manager – Europe
Tel office+44 (0)20 7896-1950 Tel mobile +44 (0)787 650 7689
rrisk@lightspeedresearch.com
About Lightspeed Research
Lightspeed Research is global interactive data solutions provider delivering market research
results through global panels and products. Lightspeed Research provides access to household
members across 34 countries in Europe, North America and Asia-Pacific.
EMI Announces Multi-Territory Download Deal 2
Copyright  2009 Lightspeed Research. Proprietary Information. All Rights Reserved.
Lightspeed Research’s proprietary panels are recruited and maintained to ensure quality and
representative sampling, supporting studies that range in scope and complexity across most
industry sectors. These panels cover healthcare, financial services, automotive, B2B, telco, family
and more. Lightspeed Research is a member of WPP (LSE: WPP) (NASDAQ: WPPGY), one of
the world’s leading communications services companies.
For more information, please visit www.lightspeedresearch.com
About EMI Music
EMI Music is the recorded music division of EMI Group, the world’s largest independent music
company. Its EMI Music division represents artists spanning all musical tastes and genres. Its
record labels include Angel, Astralwerks, Blue Note, Capitol, Capitol Nashville, EMI Classics, EMI
CMG, EMI Records, EMI Televisa Music, Manhattan, Mute, Parlophone and Virgin. Artists on EMI
labels include Lily Allen, The Beatles, Coldplay, Corinne Bailey Rae, The Good The Bad & The
Queen, Gorillaz, Norah Jones, The Kooks, Korn, Kylie Minogue, Pink Floyd, Rolling Stones, Joss
Stone, 30 Seconds To Mars, KT Tunstall, Keith Urban and Robbie Williams, as well as
international artists such as Amaral (Spain), Diam’s (France), Utada Hikaru (Japan), LaFee
(Germany), Radja (Indonesia), RBD (Mexico) and Vasco Rossi (Italy).
EMI has been at the cutting edge of the rapidly growing digital music marketplace since it
released David Bowie’s ‘Hours’ as the world’s first ever album to be offered as a digital download
in 1999. EMI has signed agreements with hundreds of digital partners to distribute its music
across the globe. It continues to facilitate the development of a growing range of new digital
business models to enable fans to experience and purchase its artists’ output through a number
of different platforms including advertising-supported online music streaming in China through
Baidu, legal peer-to-peer agreements with QTrax, Mashboxx and GNAB, and a deal to offer
advertising-supported videos on mobile phones in the US through Rhythm NewMedia.
For further information on EMI, please visit: www.emigroup.com.
Contact: Samantha Holderness 020 7605 5487
About The Licensing Agency (TLA):
Founded in 2002 by Jill Goldworn and Denis Huré, The Licensing Agency is an international
marketing services agency specialising in providing digital content for promotions. Representing
publishers in the video game, film, TV, music, software and mobile entertainment industries, TLA
offers a wide selection of promotional products that can be provided on CD/DVD, Bluray/
HDDVD, flash memory, on-line or WAP. TLA also provides brands with theatrical cinema
release partnerships from major motion picture studios.
Head-quartered in Dublin with offices in London, Paris, Hamburg and near Los Angeles, and with
partnership representation in Asia, TLA is able to provide promotional content on national,
regional or global basis. TLA also provides digital design services through its design studio,
mccreation.com; and brand development services through TLA-Brand Development.
More information on TLA and its services can be found by visiting www.tlagency.com.
Enquiries: tla-team@tlagency.com or pr@tlagency.com

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aneibert — Fri, 15 Jan 2010 20:03:54 +0000

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Asia Pacific

aneibert — Thu, 03 Sep 2009 19:11:34 +0000

Sydney Office – Asia Pacific Headquarters
Lightspeed Research
Level 12, 99 Walker Street
North Sydney NSW 2060
Australia
Phone: +61 (2) 8081 2110
Download Directions
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Hong Kong Office
Lightspeed Research
Room 3503, 35/F PCCW Tower,
Taikoo Place
979 King’s Road,
Quarry Bay, Hong Kong
Phone: +852 2591 2530

Tokyo Office
c/o Research International
Harmony Tower 11F-32-2
Honcho Nakano-ku, Tokyo
Japan 164-8721
Phone: +81 3 5365 6795

Seoul Office
Lightspeed Research
Hae-Yang Building
1625-1 Seocho-dong, Seocho-gu
Seoul 137-070 Korea
Phone: +82 (2) 3488 1681

Beijing Office
Lightspeed Research/MB ACSR
6/F Jingrun Building No 28 Jia
Fuchengmen Wai Avenue
Xicheng District
100037 Beijing
Phone: +86 (10) 6806 1988

Singapore Office
Lightspeed Research
50 Scotts Road #02-01
Singapore 228242
Phone: +65-65977300

Europe

aneibert — Thu, 03 Sep 2009 18:48:49 +0000

London Office – EMEA Headquarters
Lightspeed Research
The Old Town Hall
4 Queens Road
Wimbledon, SW19 8YB
Phone: +44 (0) 20 7896 1900
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Amsterdam Office
Grote Bickersstraat 74
1013 KS Amsterdam
The Netherlands
Phone: +31 (0)20 5225 468
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Paris Office
Lightspeed Research
32 Rue Guersant
Paris 75017
France
Phone: +33 (1) 7039 5298
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Hamburg Office
Lightspeed Research
C/O Argonauten G2
Straßenbahnring 8
20251 Hamburg
Germany
Phone: +49 (40) 411723 33
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Wetzlar Office
Lightspeed Research
An der Kommandantur 3
35578 Wetzlar
Germany
Phone: +49 6441 9370 0
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Milan Office
Lightspeed Research
Via Gugleilmo Silva
36 2nd Floor
Milan 20149
Italy
Phone: +39 (02) 48054 204
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Munich Office
Lightspeed Research
Elisabethstr. 91
80797 Munich
Germany
Phone: +49 (0)89 5908 2387
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North America

aneibert — Thu, 03 Sep 2009 15:31:21 +0000

Basking Ridge, NJ Office – Global Headquarters
Lightspeed Research
180 Mt. Airy Road
Suite 100
Basking Ridge, NJ 07920
Phone: +1 (908) 630-0542
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New York Office
Lightspeed Research
230 Park Avenue South, 4th Floor
New York, NY 10003
Phone: +1 (908) 630-0542
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Toledo Office
Lightspeed Research
2700 Oregon Road
Northwood, OH 43619
Phone: +1 (419) 666-8800
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Cambridge Office
Lightspeed Research Financial Services Group
12 Arrow Street
Suite 210
Cambridge, MA 02138
Phone: +1 (617) 234-7362
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Wilmington Office
Lightspeed Research
1000 North West Street
Suite 1200
Wilmington, DE 19801
Phone: +1 (908) 630-0542
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