Panel Management
Our actively managed panels provide our clients with engaged survey respondents who enjoy voicing their honest opinions. Our panels are closed to the public and recruited through our certified recruiting partners. All panelists join through a double opt-in registration process.
Panel Recruiting
We work in partnership with both broad-reach portals and special interest sites, resulting in a diversity of panelist profiles. Our partnerships enable us to target-recruit hard-to-reach source groups when required.
Panelists are recruited to our Lightspeed Consumer Panels through several methodologies including opt-in email, co-registration, traditional banner placements, and internal and external affiliate networks.
Each prospective panelist must provide demographic and household information in our registration survey, pass through our Lightspeed RealRespondents data quality checkpoints, agree to the country-specific Terms and Conditions and Privacy Policy, and confirm their email address through a double opt-in registration process.
Panelist Lifecycle
We closely monitor the life of each panelist from recruitment, to activity level, to ongoing profiling — ensuring effectiveness and usability. Our deep panel profiling program is ongoing, and the frequency of data refreshment is dependent on the time sensitivity of the data.
Guaranteed Incentives
The majority of our panels offer the Lightspeed Points program, which improves the panelist experience by providing guaranteed incentives. The number of Points awarded for survey completion is based on survey length, complexity, and incidence rate. Points may be redeemed for items such as cash, gift certificates, music downloads, and DVDs.
We worked closely with in-country incentive experts to create unique, localized prize catalogs for each of our proprietary panels. Prizes are continuously evaluated and updated by our regional Panel Operations Teams.
Panelists also earn Lightspeed Prize Draw entries for joining the panel, screening out of a survey, or completing a survey. The Prize Draw frequencies and values differ from country to country.
Panel Cleaning
Our panels are regularly cleaned to provide you with only engaged, responsive survey participants. Panelists are removed from our panel for a variety of reasons, including;
- Fraudulent survey activity
- Inactivity
- Opt-out request
- Email bounce (hard and soft)
Privacy
Lightspeed Consumer Panels are used solely for market research purposes – we do not share our panelists’ personally identifiable information.
We have sought and implemented localized legal recommendations in all countries where we operate consumer panels. Our panels are compliant with all regional and national laws, including COPPA and Safe Harbor.
Security
To prevent unauthorized access, maintain data accuracy, and ensure the appropriate use of information, Lightspeed Research has put in place physical, electronic and managerial procedures to help safeguard and secure the information we collect. Only authenticated users can input their information into the database system and only authorized Lightspeed Research employees and database managers are allowed to access and/or read it.
