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Harnessing the Power of Facebook: A QSR Empirical Case Study

Lightspeed GMI and Center for Multicultural Science to Present at MediaPost’s Engage:Hispanics

Warren, NJ (September 16, 2015) — Lightspeed GMI, an award-winning global digital data collection enterprise, will co-present Research Presentation: Harnessing the Power of Facebook: A QSR Empirical Case Study at MediaPost’s Engage:Hispanics The Conference. Held in New York on September 17th, this year’s conference will spotlight Leaning into the New Multicultural Mainstream.

Showcasing how to win with Hispanics on Facebook, David Shanker, CEO, The Americas, Lightspeed GMI and Dr. Jake Beniflah, Executive Director, Center for Multicultural Science and Founding Editor of the Journal of Cultural Marketing Strategy will highlight the growing U.S. Hispanic population and its increasing purchasing power, as well as the necessary use of social media today.

For continuous updates from the company, follow Lightspeed GMI (@LightspeedGMI) on Twitter or the Lightspeed GMI blog.

Lightspeed GMI is an award-winning global digital data collection enterprise. Founded in 1996, its innovative technology and proven sampling methodologies deliver operational excellence throughout the online research process. With more than 5.5 million online research respondents in 45 countries, Lightspeed GMI’s proprietary panels deliver unparalleled quality, capacity and targeting.

Headquartered in Warren, New Jersey, Lightspeed GMI is part of Kantar, the data investment management arm of WPP, the world leader in marketing communication services. For more information, visit

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