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Kantar Marketplace Goes Live, Delivering Smart, On-demand Insights Globally

March 6, London: Kantar, the world’s leading marketing insights and consulting company, today announced the opening of Kantar Marketplace, its new on-demand research and insights store. Revealed in January as a new online platform, Kantar Marketplace opens today in 21 countries, including United Kingdom, France, Germany, USA, Brazil and Australia. Access to the store will rise to 30 countries by the end of March. (see editor’s notes for a full summary of countries.)

Commenting on the announcement, Eric Salama, CEO, Kantar, said “At Kantar we are focused on increasing the impact our work has for clients. We do this through investment in delivering world-class human understanding and continuous innovation. Kantar Marketplace is a great example of these priorities. It allows our clients to choose from a spectrum of offerings; from self-service surveys to deeper diagnostic full-service tools, that can be delivered in as little as a day. With access to more than 80 million consumers worldwide, the scale of our permissioned panels ensures that, post-GDPR implementation, the voice of the customer can remain central to decision-making, while protecting wider consumer privacy.”

Will Galgey, Kantar Marketplace CEO, added “The speed at which our clients’ competitive environments evolve is ever faster. Our clients expect us to support them in that challenge. Kantar Marketplace is a key part of our response; delivering fast and accurate research at a fraction of the usual time and cost. As we launch more solutions in to the store it will transform the way we engage with, and support, our clients. The initial reaction from clients has been extremely positive as they recognise the power of combining our deep expertise and unique IP with some of the most innovative and user-friendly technology in the industry.”

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