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LIFEPOINTS CONTINUES GLOBAL EXPANSION INTO NEW MARKETS
November 20, 2017
Lightspeed’s Global Engagement App Now Available in India and Singapore
SYDNEY (20 November 2017) — Seamlessly reaching audiences in a captivating and relevant ways, Lightspeed’s mobile engagement app LifePoints is now available in Singapore and India. Providing a fast and frictionless way for consumers to get rewarded for living their life, LifePoints is fully integrated with Lightspeed’s pioneering survey design. Available in both Apple and Google Play stores, LifePoints provides a more powerful, meaningful way of fitting into peoples’ busy everyday lives to help clients better understand the connected consumer experience.
“We are excited to bring the LifePoints app to India and Singapore, facilitating the capture of more relevant consumer insights as mobile connectivity increases across the region,” stated Siddhartha Dutta, General Manager of South East Asia and India. “The app will enable our clients quicker, simpler access to this important voice.”
Initially launching in the United States, LifePoints is also available in UK and Australia and will continue to roll out additional markets throughout 2017-2018. For more information, visit http://www.lightspeedresearch.com/mobile/.
Lightspeed is a leading digital data collection specialist on a mission to help clients discover truth through data. Our 700 employees in 14 countries are passionate about boldly challenging the status quo to find faster, more creative ways of connecting brands and consumers to build richer profiles of millions of people across the globe. From modernizing surveys via our Programmatic Gravity Network and LifePoints mobile app, to amplifying the voice of the millennial through VICE Voices, or leveraging our first party panel relationships and uniquely patented Honesty Detector Service to find the quality in the quantity of data out there, we are delivering the ‘buy and why’ insights that power today’s marketing decisions.
Headquartered in Warren, New Jersey, Lightspeed is part of Kantar, one of the world’s leading data, insight and consultancy companies. For more information, visit www.lightspeedresearch.com.
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