News / Press Releases
LIGHTSPEED ADVANCES FOCUS AND INITIATIVES IN CHINA
May 22, 2018
Promotes Jeff Tsui to Managing Director, Greater China
Accelerates Mobile Offer in China via WeChat Platform
SYDNEY (May 24, 2018) – Building on the momentum of growth in the Asia Pacific region with the opening of a Seoul office and the announcement of a new global data buying approach, Lightspeed has intensified its focus across Asia with a spotlight on China. In doing so, the company has announced the promotion of Jeff Tsui to Managing Director, Greater China.
New MD to Lead ‘Chinafication’
As Managing Director, Greater China, Tsui will be responsible for the growth and vision of local initiatives across Mainland China, Hong Kong and Taiwan, while supporting Lightspeed’s global strategy. Having maintained a growing and profitable business since taking on the Vice President, Greater China, role in 2016, Tsui specializes in helping local clients understand international markets, while also counseling overseas clients to better understand China. Tsui will report directly to Caroline Frankum, Global Chief Executive Officer.
“In a market where there is a clear shift to ‘local giants’ we need new ways of thinking through smart solutions in China for China,” said Frankum. “Strong, experienced local leadership is therefore critical and Jeff bring that.”
Tsui joined Lightspeed in 2009 to lead the consultation and execution of international market research projects. Prior to joining the company, he worked in various roles, including marketing, research, new business development and client service, across several industry agencies including, Mindshare APAC; Nielsen HK and Datamonitor UK. In addition, he has 10+ years of experience in the online research space. He holds a BSc (Hons) Management degree from Royal Holloway, University of London, UK.
Frankum continued “Jeff brings an impressive range of experience of both Chinese and international markets to his expanded role. When it comes to providing clients with the RIGHT data from REAL people, he has an outstanding track record and has built the stamina necessary to optimize the many opportunities this complex marketplace offers — mostly recently proven with our WeChat panel offering.”
Pioneering New Ways to Connect with Consumers in China
In his role, Tsui is finding new ways to help Lightspeed tap into local, established platforms to extend its consumer reach. Through WeChat, China’s most popular social messaging, media and mobile payment app, Lightspeed offers access to a highly engaged, representative mobile audience in China. With more than 1 billion active users, WeChat provides a new and consumer centric way to engage panelists on a continuous basis, building a more robust, engaged community for brands to tap into.
“We’re taking advantage of an existing popular, non-research app to directly talk to consumers,” stated Tsui. “Part of Lightspeed’s ambition is to provide right data from real consumers. I see it as our goal to develop a more significant, local presence in China – combining WeChat’s technological prowess and its status as trusted, familiar platform together with Lightspeed’s focus on consumer engagement is win for clients across the globe.”
Offering a familiar platform that consumers already trust, WeChat acts as a community for opinion givers with the chance to share results, play games and participate in polls.
Lightspeed is a leading digital data collection specialist on a mission to help clients discover truth through data. Our 700 employees in 14 countries are passionate about boldly challenging the status quo to find faster, more creative ways of connecting brands and consumers to build richer profiles of millions of people across the globe. From modernizing surveys via our programmatic Gravity Network and LifePoints mobile app, to amplifying the voice of the millennial through VICE Voices, or leveraging our first party panel relationships and uniquely patented Honesty Detector Service to find the quality in the quantity of data out there, we are delivering the ‘buy and why’ insights that power today’s marketing decisions. Headquartered in Warren, NJ, Lightspeed is part of Kantar, one of the world’s leading data, insight and consultancy companies. www.lightspeedresearch.com
Back to Press Releases