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LIGHTSPEED BRINGS THE CONNECTED CONSUMER EXPERIENCE TO UK AND AUSTRALIA
September 5, 2017
LifePoints Offers Fast, Affordable, Representative Insights across Major Markets
WARREN, NJ (September 05, 2017) – Known for connecting clients to today’s on-the-go consumer, Lightspeed is now introducing its mobile engagement app, LifePoints, in the UK and Australia. Providing a fast and frictionless way for consumers to get rewarded for living their life – supporting research on the go, sharing personal data and answer surveys, LifePoints brings the market research experience to the masses across major markets.
Initially launched across the United States in June 2017, LifePoints facilitates research insights by seamlessly reaching audiences in a captivating and relevant way. Consumer behavior shifts in device usage demand authentic interactions for accurate insight capture.
“LifePoints is our cornerstone for engaging consumers in the moment and on the go. Via efforts such as our 90 Day Mobile Promotion and the expansion of our LifePoints app as a vehicle for delivering mobile surveys, we’ve seen the number of device agnostic surveys double globally since the U.S. launch,” says Executive Vice President Strategic Alliances and Global Strategy, Edan Portaro.
“Most brands struggle to harmonize their marketing agenda with real time data. Speaking to consumers primarily through PC based surveys cannot continue. Mobile research offers massive opportunities to gain a competitive advantage,” stated Martin Filz, Chief Executive Officer, APAC. “LifePoints is the best method to reach representative audiences and empowers our clients to optimize their marketing investments.”
LifePoints will continue to roll out additional markets through 2017 and 2018. For more information, visit http://www.lightspeedresearch.com/mobile/.
Quality-seeking researchers, marketers and brands choose Lightspeed as their trusted global partner for digital data collection. Our innovative technology, proven sampling methodologies and operational excellence facilitate a deep understanding of consumer opinions and behavior. With 700 employees working in 14 countries, we maximize online research capabilities. We empower clients by revealing information that is actionable by capturing quality research data that illuminates issues.
Headquartered in Warren, New Jersey, Lightspeed is part of Kantar, one of the world’s leading data, insight and consultancy companies. For more information, visit www.lightspeedresearch.com.
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