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LIGHTSPEED CAPTURES GLOBAL SURVEY ENGAGEMENT METRIC
September 26, 2016
Introduces Survey Health Score Dashboard
80% of Lightspeed Panelists Provide Engagement Feedback Immediately Post-Survey
Assessment Platform to Improve Overall Data Quality via Survey Design Excellence
WARREN, NJ (September 26, 2016) – Lightspeed, leaders in global digital sourcing and data collection, today announced Survey Health Score (SHS), the real-time capture of panelists’ feedback and satisfaction levels post-survey. Lightspeed’s proprietary engagement assessment metric provides its clients direct, instant feedback of respondent experience. Far surpassing the industry standard with an 80% participation rate, SHS helps analyze and benchmark survey design techniques, length of interview affects and the influence of devices.
Digital online data collection is rapidly moving to mobile and multi-device formats making quality and representative insights more difficult to capture. The SHS dashboard enables Lightspeed to consult with clients to better understand and respond to data quality concerns resulting from legacy survey design practices. Then, through its QuestionArts team, Lightspeed can offer guidance and best practice thinking to drive both immediate and long-term improvements in overall survey design quality. After a survey is complete, Lightspeed panelists are given two single-choice questions regarding their enjoyment of the survey. Combining these results with the survey drop-out-rate, and a proprietary set of algorithms and variables calculates a questionnaire’s SHS. Scores are then rated against all previously ranked projects as well industry peer groups.
“With the SHS assessment dashboard, we can further help our clients identify survey design problem areas and implement steps for improvement,” stated Daniel S. Fitzgerald, Chief Client and Marketing Officer. “SHS coupled with QuestionArts has the potential to increase the quality and richness of data captured via surveys to drive better research results.”
Throughout the beta-testing period over the last 10 months, Lightspeed respondents rated more than 15 million surveys to capture real-time user feedback on engagement and satisfaction levels. Utilizing these results to further optimize survey design through the QuestionArts platform, Lightspeed’s own designed and scripted surveys satisfaction scores improved quarter over quarter, seeing the highest levels of improvement with mobile surveys.
“In today’s increasingly complex and disruptive world, Lightspeed has demonstrated its commitment to ‘making research easy’ for clients by putting survey design excellence and data quality first,” stated Caroline Frankum, Chief Executive Officer, EMEA.
Lightspeed will be showcasing SHS at a series of upcoming events and conferences. To learn more about this capability contact your Lightspeed Account Executive.
Quality-seeking researchers, marketers and brands choose Lightspeed as their trusted global partner for digital data collection. Our innovative technology, proven sampling methodologies and operational excellence facilitate a deep understanding of consumer opinions and behavior. With 700 employees working in 14 countries, we maximize online research capabilities. We empower clients by revealing information that is beneficial, providing clarity and research data that illuminates.
Headquartered in Warren, New Jersey, Lightspeed is part of Kantar, one of the world’s leading data, insight and consultancy companies. For more information, visit www.lightspeedresearch.com.
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