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LIGHTSPEED CREATES NEW DATA SOLUTIONS ROLE
April 23, 2018
Jason Dodge Named Senior Vice President, Data Solutions
Warren, NJ (April 24, 2018) – Lightspeed today announced the appointment of Jason Dodge to the newly created position of Senior Vice President, Data Solutions. Bringing over 20 years of data, marketing and sales experience to this role, Dodge will report to Jennifer Carrea, Chief Executive Officer, Americas and Global Health.
Stepping into this role in April 2018, Dodge will be responsible for managing partnership development and the regional commercial deployment of Lightspeed’s data solutions, including audience targeting and consumer insight products. Additionally, he will work in close collaboration with Lightspeed’s Global Product Team to drive new revenue opportunities and lead the growth of data connected partnerships.
“Jason has a proven track record bringing new data offerings into the market,” Carrea commented. “His commercial acumen and strategic approach will quickly propel us forward in our mission to provide our clients with better profiling and richer datasets.”
Dodge joins Lightspeed from Wunderman Data / KBM Group where he served as Managing Director for Global Markets for the last two years. He successfully launched Wunderman’s emerging data activation and data management platform across APAC, EMEA and LATAM, along with managing global digital platform and data partnerships. Prior to Wunderman, he spent 10 years at Epsilon as Vice President & General Manager, Client Accounts. In this role, he helped his retail and consumer goods clients leverage their data across the spectrum of direct & digital channels, including email, web, social, mobile, display, search, in-store & direct mail.
Dodge commented “Lightspeed is already a leader in capturing rich consumer data to power the insights engine, and I’m thrilled to be joining the team to help tap that power to the maximum benefit of our clients and their consumers alike. Data is the lifeblood of the marketing and advertising ecosystem, and more than ever, Lightspeed is poised to leverage it to change the way we think about marketing research.”
Lightspeed is a leading digital data collection specialist on a mission to help clients discover truth through data. Our 700 employees in 14 countries are passionate about boldly challenging the status quo to find faster, more creative ways of connecting brands and consumers to build richer profiles of millions of people across the globe. From modernizing surveys via our programmatic Gravity Network and LifePoints mobile app, to amplifying the voice of the millennial through VICE Voices, or leveraging our first party panel relationships and uniquely patented Honesty Detector Service to find the quality in the quantity of data out there, we are delivering the ‘buy and why’ insights that power today’s marketing decisions. Headquartered in Warren, NJ, Lightspeed is part of Kantar, one of the world’s leading data, insight and consultancy companies. www.lightspeedresearch.com
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