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LIGHTSPEED TO DRIVE INDUSTRY DISCUSSIONS AT SAMPLECON 2015

Key Industry Leadership to Address Future of Survey Sampling

Warren, NJ (January 12, 2015) — Lightspeed, a specialized business of Kantar, the data investment management arm of WPP, will attend SAMPLECON 2015, the market research industry’s premier conference on survey sampling, from January 12-14 in New Orleans. As one of the event’s Founding Members, Lightspeed has been actively involved in setting the agenda and will lead several sessions in keeping with the conference theme “It’s All About the Respondent.”

  • Bonnie Breslauer, Lightspeed’s Executive Vice President of Client Relations, serves as 2015 SampleCon Committee Member. She will lead the following sessions:
    • Moderator of Device-Agnostic Surveys: Overcoming the Roadblocks
    • Co-facilitator of a collaboration lab on Transparency and what it means to the sampling industry
  • Frank Kelly, Lightspeed’s Senior Vice President, Global Marketing and Strategy, will serve as moderator of Is the Respondent the Whale or the Minnow — A Discussion with Clorox.

Additional Lightspeed attendees include David Shanker (Chief Executive Officer, Americas, Lightspeed), Jeff McCarrick (Vice President, Regional Sales, Lightspeed GMI) and Tom Ottersburgh (Product Manager, Lightspeed GMI). Attendees who wish to arrange a meeting with Lightspeed management are encouraged to contact lsigman@lightspeedresearch.com.

For continuous updates throughout the show, follow Lightspeed GMI on Twitter and the Lightspeed GMI blog.

ABOUT LIGHTSPEED
Lightspeed is an award-winning global digital data collection enterprise. Founded in 1996, its innovative technology and proven sampling methodologies deliver operational excellence throughout the online research process. With more than 5.5 million online research respondents in 40+ countries, Lightspeed’s proprietary panels deliver unparalleled quality, capacity and targeting. Its comprehensive portfolio, including Lightspeed GMI, Lightspeed All Global and Lightspeed Financial Services Group, offers the tools and services needed to generate dependable research results.

Headquartered in Warren, New Jersey, Lightspeed is part of Kantar, the insight, information and consultancy division of WPP, the world leader in marketing communication services. For more information, visit www.lightspeedgrp.com.

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