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LIGHTSPEED TO DRIVE INDUSTRY DISCUSSIONS AT SAMPLECON 2017

Key Industry Leadership to Address Future of Survey Sampling

Hear Bonnie Breslauer’s Take on the #GreatSampleDebate

Warren, NJ (January 27, 2017) – Lightspeed, leaders in global digital data collection, will take part in SampleCon 2017, the market research industry’s premier conference on survey sampling, from January 30 – February 1, 2017 in New Orleans. Lightspeed, a founding member of SampleCon, will share perspectives in panel discussions focused on the changing dynamics of the sample landscape.

Bonnie Breslauer, Lightspeed’s Executive Vice President of Client Relations and SampleCon Board Member, will open the conference and introduce keynote speaker Jacques van Niekerk from Wunderman Data. She will also serve on the panel for day two of The Great Sample Debate (Wednesday, February 1 at 11:15 am) with fellow industry leaders: Melanie Courtright, Research Now; Sima Vasa, Paradigm Sample; Mendy Orimland, ProdegeMR and Jake Wolff, Cint. The group will discuss the future of sample and dive into the implications and impact of the marketing research industry. Day one of The Great Sample Debate will feature another panel of experts in the field, including Kantar colleagues Heath Greenfield, Kantar Millward Brown and Jeff Kirchner, Kantar Added Value.

“With a deep focus on the future of sample, the #GreatSampleDebate will tackle both industry challenges and opportunities for success,” stated Breslauer.

In addition, Steve Blum, Lightspeed Global Product Director, will serve on Tuesday’s Exploring a New World – The Blurring Lines between Market Research and Marketing Data panel (Tuesday, January 31 at 2:30 pm) and Edan Portaro, Executive Vice President of Strategic Alliances and Mobile Strategy, will serve on the Mobile Sample – How to Find It, Get It & Keep It (Tuesday, January 31 at 11:15). Attendees who wish to arrange a meeting with Lightspeed management are encouraged to contact lsigman@lightspeedresearch.com. For continuous updates throughout the show, follow Lightspeed on Twitter or subscribe to the company blog.

ABOUT LIGHTSPEED
Quality-seeking researchers, marketers and brands choose Lightspeed as their trusted global partner for digital data collection. Our innovative technology, proven sampling methodologies and operational excellence facilitate a deep understanding of consumer opinions and behavior. With 700 employees working in 14 countries, we maximize online research capabilities. We empower clients by revealing information that is beneficial, providing clarity and research data that illuminates.

Headquartered in Warren, New Jersey, Lightspeed is part of Kantar, one of the world’s leading data, insight and consultancy companies. For more information, visit www.lightspeedresearch.com.

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