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LIGHTSPEED DRIVES BETTER CONSUMER CONNECTIONS AND ENGAGEMENT VIA MODERN SURVEYS
October 19, 2017
‘Device Agnostic’ surveys increased 78% throughout 90 Day Mobile Challenge
WARREN, NJ (October 19, 2017) – As part of its ambition to help clients discover truth through data, Lightspeed is proactively helping clients move towards more modern, real world approaches to conducting surveys. Mobile is an essential part of everyday life and to help clients move closer towards running modern surveys as standard, Lightspeed introduced its 90 Day Mobile Challenge in May 2017.
During the promotion clients were offered the chance to earn free mobile surveys for fielding shorter (max. 15 minutes), device agnostic surveys that empowered consumers to complete the survey on their preferred device. The results were overwhelming: a 78% increase in qualifying surveys, globally, and true affirmation that Mobile First design improves respondent experience and data quality regardless of the device being used.
“We know that real benefits drive real behavior change and wanted to make it simpler for clients to move towards a new research paradigm,” stated Executive Vice President Strategic Alliances and Global Strategy, Edan Portaro. “More than 80 clients earned free research projects and can use these to test how Mobile First design impacts their key measures and data representivity. Clients wanted to make the move but they were unsure how it would impact the results; this promotion took away that risk.”
The 90 Day Mobile Challenge was another example of Lightspeed’s bold approach to driving more engaging experiences for customers that help clients know more by asking less, and worked in complement to its truth-seeking portfolio that includes: LifePoints, QuestionArts Intelligent Design Components, Honesty Detector and Survey Health Score.
For clients interested in learning how to adapt their existing research to be Mobile First, email firstname.lastname@example.org to learn more.
Lightspeed is a data company for the insights market. Quality-seeking researchers, marketers and brands choose Lightspeed as their trusted global partner for digital data collection. Our innovative technology, proven sampling methodologies and operational excellence facilitate a deep understanding of consumer opinions and behavior. With 700 employees working in 14 countries, we maximize digital research capabilities. We empower clients by revealing information that is beneficial, providing clarity and research data that illuminates.
Lightspeed is part of Kantar, one of the world’s leading data, insight and consultancy companies. For more information, visit www.lightspeedresearch.com.
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