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LIGHTSPEED DRIVES MOBILE MARKET RESEARCH CAPABILITIES
May 15, 2017
New 90 Day Promotion to Accelerate Mobile Adoption across Enterprise
Empowering Clients to Utilize Mobile First Best Practices, Globally
WARREN, NJ (May 15, 2017) – According to GreenBook’s April 2017 GRIT CPR Report, only a quarter of global panelists are satisfied with their experience participating in research, indicating researchers lack understanding of the panelist experience. With the use of mobile continually escalating world-wide, and in some markets surpassing desktop usage, there is a growing urgency for companies to design and program surveys that are device agnostic, fully responsive and touchscreen optimized. Despite the widespread adoption of mobile, marketing research continues to struggle with mobile surveys. In direct response to the growing need to put the panelist first, Lightspeed announces its 90 Day Mobile Challenge for clients, beginning May 15th.
“This is a disruptive time in the industry; mobile is transforming consumer behavior like never before. They want much shorter, well-designed, gamified experiences that engage them in the research process, and capture them in-the-moment,” stated David Shanker, Chief Executive Officer, The Americas.
The need for greater quality, efficiency and agility drives the marketing research industry today; concurrently, consumer expectations for a superior survey ‘experience’ are at an all-time high. However, only one in five surveys is 100% mobile compatible. With best-in-class capabilities, Lightspeed has built a strong reputation as a thought leader in the design and implementation of engaging surveys with a consumer-centric focus. To further accelerate mobile adoption with its clients, the 90 Day Mobile Promotion enables clients to earn credits for every survey complete utilizing Mobile First best practices. The initial campaign will work to re-enforce device agnostic survey design principles leading to shorter, higher quality surveys.
“Shorter surveys have a direct, positive impact on data quality. Consumers expect their interactions with surveys to be when, where, and how they want; we see the transformation of the mobile experience as a strategic differentiator for our clients,” stated Shanker.
For more information on Lightspeed’s 90 Day Mobile Challenge, email MobileFirstPromo@lightspeedresearch.com and follow #90DayMobileChallenge or #GoMobile on Twitter.
Quality-seeking researchers, marketers and brands choose Lightspeed as their trusted global partner for digital data collection. Our innovative technology, proven sampling methodologies and operational excellence facilitate a deep understanding of consumer opinions and behavior. With 700 employees working in 14 countries, we maximize online research capabilities. We empower clients by revealing information that is beneficial, providing clarity and research data that illuminates.
Headquartered in Warren, New Jersey, Lightspeed is part of Kantar, one of the world’s leading data, insight and consultancy companies. For more information, visit www.lightspeedresearch.com.
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