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LIGHTSPEED GMI ANNOUNCES NEW DIRECTOR OF BUSINESS DEVELOPMENT

Warren, NJ (August 6, 2015) – Lightspeed GMI recently named Michael Krameisen as its new Director of Business Development. Krameisen brings with him more than 25 years of progressive business development experience in the marketing research industry.

Reporting to David Bilicic, Vice President of Business Development, Krameisen will take the lead in strengthening Lightspeed GMI’s current customer base and play a key role in developing new lines of business throughout the United States.

“Michael is a great addition to our expanding team,” explains Bilicic. “His experience in and understanding of the marketing research industry coupled with his ability to create truly collaborative relationships will create value for our clients.”

Krameisen joins Lightspeed GMI after serving as Director of Business Development at VisionsLive, an online qualitative research firm. Prior to that, he held senior roles at Research Now, InsightExpress and Ipsos North America. He earned a B.A. from Rider University (NJ).

About Lightspeed GMI
Lightspeed GMI is an award-winning global digital data collection enterprise. Founded in 1996, its innovative technology and proven sampling methodologies deliver operational excellence throughout the online research process. With more than 5.5 million online research respondents in 45 countries, Lightspeed GMI’s proprietary panels deliver unparalleled quality, capacity and targeting.

Headquartered in Warren, New Jersey, Lightspeed GMI is part of the Kantar, the data investment management arm of WPP, the world leader in marketing communication services. For more information, visit www.lightspeedresearch.com.

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