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LIGHTSPEED GMI TO BECOME SUPERBRANDS FIELDWORK PARTNER
January 21, 2015
London 21 Jan 15: Lightspeed GMI, an award-winning global digital data collection enterprise, today announced that they have entered into an agreement with Superbrands UK to be their 2015 fieldwork partner. The overall selection process will continue to be overseen by The Centre for Brand Analysis (TCBA) who will access Lightspeed GMI’s proprietary panels for the annual Consumer Superbrands, CoolBrands and Business Superbrands surveys.
As official fieldwork partner, Lightspeed GMI will also provide Superbrands UK and their members access to their global online research panels as well their expertise in online research and survey design.
Martin Filz, CEO EMEA of Lightspeed GMI said “We are really excited to collaborate with Superbrands. This agreement provides an opportunity to get involved with one of the UK’s leading brand organisations as well as a chance to interact with some of the most important brands in the UK. We look forward to working with Superbrands and their members throughout 2015.”
Ben Hudson, Chief Executive of Superbrands UK “We are delighted to name Lightspeed GMI as our official fieldwork partner. Their extensive experience and award-winning panels will inform our annual surveys and ensure the views of UK consumers and business professionals are comprehensively reflected in our annual listings.”
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ABOUT LIGHTSPEED GMI
Lightspeed is an award-winning global digital data collection enterprise. Founded in 1996, its innovative technology and proven sampling methodologies deliver operational excellence throughout the online research process. With more than 5.5 million online research respondents in 40+ countries, Lightspeed’s proprietary panels deliver unparalleled quality, capacity and targeting. Its comprehensive portfolio, including Lightspeed GMI, Lightspeed All Global and Lightspeed Financial Services Group, offers the tools and services needed to generate dependable research results.
Headquartered in Warren, New Jersey, Lightspeed is part of Kantar, the insight, information and consultancy division of WPP, the world leader in marketing communication services. For more information, visit www.lightspeedresearch.com.
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