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LIGHTSPEED GMI COLLABORATES WITH MOVIETICKETS.COM TO TAP DIVERSE DEMOGRAPHIC FOR PANEL RECRUITMENT
December 2, 2014
Survey Participants Can Redeem Reward Points to Purchase Movie Tickets through Leading Advance Ticketing Provider
WARREN, NJ (December 02, 2014) – Lightspeed GMI, an award-winning global digital data collection enterprise, has collaborated with MovieTickets.com, a leading destination for the purchase of advance movie tickets, to invite its fans to join Lightspeed GMI’s panels. By completing online surveys hosted by Lightspeed GMI, MovieTickets.com customers can redeem their survey reward points to purchase advance movie tickets.
With more than 5.5 million panelists worldwide, Lightspeed GMI partners with leading consumer brands to reward its online paid survey community. Through these surveys, consumers influence future products and services by volunteering to participate in consumer research, such as online surveys and product tests.
“More than two thirds of Americans went to the movies at least once last year, and by working with MovieTickets.com we’re able to tap into those 225 million annual movie goers,” said Andrew Cayton, Lightspeed’s Global Chief Operating Officer. “From attitudes and behaviors to exposure and profiling, Lightspeed GMI delivers a 360 degree view of what consumers think, see and do. Now, with a presence on MovieTickets.com we are further expanding our diverse panelist profiles.”
ABOUT LIGHTSPEED GMI
Lightspeed GMI is an award-winning global digital data collection enterprise. Founded in 1996, its innovative technology and proven sampling methodologies deliver operational excellence throughout the online research process. With more than 5.5 million online research respondents in 45 countries, Lightspeed GMI’s proprietary panels deliver unparalleled quality, capacity and targeting.
Headquartered in Warren, New Jersey, Lightspeed GMI is part of the Kantar, the data investment management division of WPP, the world leader in marketing communication services. For more information, visit www.lightspeedresearch.com.
MovieTickets.com is a leader in advance movie ticketing with over 250 theater chains in its group, offering moviegoers a quick and convenient way to purchase tickets online, via mobile devices and at 877-789-MOVIE. The company currently enables remote ticketing for consumers across 22 countries/territories including the United States, Canada, United Kingdom, Ireland, Spain, Argentina, Puerto Rico, the Dominican Republic and the Caribbean. Fans can stay connected with MovieTickets.com through Facebook (facebook.com/MovieTicketscom), Twitter (twitter.com/movietickets) and YouTube (youtube.com/MovieTicketsTrailers).
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