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LIGHTSPEED GMI EXPANDS B2B CAPABILITIES IN US

Launches New IT Professional Online Panel

Warren, NJ (January 14, 2016) – Responding to client demand, Lightspeed GMI today announced the expansion of its business to business (B2B) sample offering. Now providing a deeply profiled, high-quality resource, Lightspeed GMI has built a dedicated, phone-recruited panel of IT professionals across the United States.B2B Marketing Research

“The days of one-size-fits-all online panels are over. Through our expanded B2B capabilities, we are directly connecting with an ever-important audience,” stated David Shanker, Chief Executive Officer, The Americas. “We can now better meet our clients’ demands by offering them a specialty panel and providing a framework for quality research amongst IT decision makers. Through a combination of targeted sample sourcing, screener guidance and project management oversight, Lightspeed GMI is the go-to resource for our clients’ B2B needs.”

Specialty Panel of IT Professionals
The heavy demand for IT professionals across the United States motivated Lightspeed GMI to build a specialty panel for technology clients. Through rigorous screening, recruitment and quality-control methods, Lightspeed GMI validated recruits on their decision making, knowledge and familiarity for multiple technology categories (i.e., cloud, security, virtualization and many others). B2B panel members are profiled on a number of points, including:

  • Primary job function
  • Primary job role
  • Industry
  • Department/Functional Area
  • Company size (Number of employees/Number of PCs)

“We’re meeting a growing demand for access to fully vetted IT professionals,” stated Marie Lanzillo, B2B Account Director. “We can deliver real insight to technology research questions – fulfilling a need in the full service research space. We’re excited to grow this offer, and look forward to introducing additional B2B sample solutions throughout the year.”

Lightspeed GMI utilizes a special version of its patented Honesty Detector solution to remove respondents that over-claiming their decision making responsibilities in order to provide the highest quality B2B data in the industry. For more details, visit http://info.lightspeedgmi.com/B2BPanel.

ABOUT LIGHTSPEED GMI
Lightspeed GMI is an award-winning global digital data collection enterprise. Founded in 1996, its innovative technology and proven sampling methodologies deliver operational excellence throughout the online research process. With more than 5.5 million online research respondents in 45 countries, Lightspeed GMI’s proprietary panels deliver unparalleled quality, capacity and targeting.

Headquartered in Warren, New Jersey, Lightspeed GMI is part of Kantar, the data investment management arm of WPP, the world leader in marketing communication services. For more information, visit www.lightspeedresearch.com.

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