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LIGHTSPEED GMI EXPANDS MARKETING RESEARCH SERVICES

Launching Re-Track Capabilities in Asia-Pacific

Providing Simple, Quick Ways to Make Fast and Informed Business Decisions

SYDNEY (May 5, 2016) – In response to client demand, Lightspeed GMI recently expanded its Re-Track capabilities to the Asia-Pacific region. Initially launched across Europe, Re-Track is a methodical process to test, optimise and redesign tracking services to communicate with mobile audiences. Lightspeed GMI Re-Track offers a full-scale design review of existing trackers and planning services for new trackers that includes sampling, fieldwork plan, question format and design.

“Blending our industry expertise with a consultative approach helps deliver a critical solution to our clients,” stated Martin Filz, Chief Executive Officer, Asia-Pacific. “We are excited to offer expansive research improvements through our expert teams.”

Focusing on Quick and Simple Insights
Lightspeed GMI also unveiled QuickTurn Insights and Fast Track Service solutions that are now available in APAC. Delivering guaranteed results in 48 hours, QuickTurn Insights provides access to high quality insights from real, engaged consumers. Across Asia-Pacific, QuickTurn Insights offers:

  • 15 questions
  • 500 respondents
  • Incidence rate > 65%
  • One open-end question
  • Five media/digital files

Fast Track, Lightspeed GMI’s accelerated survey service, enables online surveys to be created within hours of submitting the final survey questions. With full access to pre-profiled respondents, clients receive their fully programmed and routed survey within 48 hours of submitting their final questionnaire.

“Our suite of solutions, including templated questionnaires and data outputs, allow you to find the insights you need,” stated Filz. “Accelerating the speed of insights delivery has never been more important in market research.”

ABOUT LIGHTSPEED GMI
Lightspeed GMI is an award-winning global digital data collection enterprise. Founded in 1996, its innovative technology and proven sampling methodologies deliver operational excellence throughout the online research process. With more than 5.5 million online research respondents in 45 countries, Lightspeed GMI’s proprietary panels deliver unparalleled quality, capacity and targeting.

Headquartered in Warren, New Jersey, Lightspeed GMI is part of Kantar, the data investment management arm of WPP, the world leader in marketing communication services. For more information, visit www.lightspeedresearch.com.

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