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LIGHTSPEED GMI EXPANDS QUICK TURN INSIGHTS IN RESPONSE TO GROWING CLIENT DEMAND

Multi-Language Support Now Available in Canada

WARREN, NJ (August 4, 2015) – In response to growing client demand, Lightspeed GMI, an award-winning global digital data collection enterprise, recently expanded its enhanced 24-hour survey service to Canada. Initially launched in March 2015, Quick Turn Insights now delivers quality, guaranteed results in English and French.

“With today’s announcement, we position ourselves as a complete source for on-demand pulse measurement,” stated David Shanker, Chief Executive Officer, The Americas. “Quick Turn Insights has gained momentum with the promise of delivering a powerful insights platform with speed, scale and efficiency.”

“This extension of Quick Turn Insights delivers our Canadian clients a superior solution built on open standards,” said Chris Urinyi, Chief Operating Officer, The Americas. “From client pitches to crisis communications, this initiative will enable our partners to better address time sensitive research needs with the best solutions from Lightspeed GMI.”

Rapid Results, Real Time
Quick Turn Insights provides clients the ability to reach pre-screened consumers for fast turn-around projects. Through its Honesty Detector solution, Lightspeed GMI ensures only quality, engaged respondents enter studies. In Canada, Quick Turn Insights offers:

  • Access to English and French respondents
  • 500 responses total (clients can choose a combination of English/French or English only)
  • 10 questions
  • QuestionArts scripting approach, which is device and browser optimized
  • Ability to share media from campaigns, and an option to ask consumers about exact opinions with an open-end question
  • Turn-around time of 24 hours

For continuous updates on Quick Turn Insights, follow Lightspeed GMI (@LightspeedGMI) on Twitter and follow #QuickTurn.

About Lightspeed GMI
Lightspeed GMI is an award-winning global digital data collection enterprise. Founded in 1996, its innovative technology and proven sampling methodologies deliver operational excellence throughout the online research process. With more than 5.5 million online research respondents in 45 countries, Lightspeed GMI’s proprietary panels deliver unparalleled quality, capacity and targeting.

Headquartered in Warren, New Jersey, Lightspeed GMI is part of Kantar, the data investment management arm of WPP, the world leader in marketing communication services. For more information, visit www.lightspeedresearch.com.

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