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Lightspeed GMI Heads to CASRO Digital to ‘Unravel the Mystery of the Video Respondent’


From videos in entertainment and advertising to consumer-generated content and consumption, video now has the full attention of the marketing research world. To help demystify and discuss the viability and impact of video on marketing research, Lightspeed GMI will take the stage in Austin on Tuesday, March 29, at CASRO Digital to present Unravelling the Mystery of the Video Respondent.

Stefan Kuegler, Lightspeed GMI’s Director of Mobile Research, will be joined by co-author Zoe Dowling, Added Value’s Senior Vice President and Global Mobile Capability Leader to present their findings on how researchers can best harness the power of video. The session is tailored to help attendees understand how adopting this newer technology may impact the research process, as well as the results. Their research will provide answers to a series of pressing questions being asked by researchers today: Are respondents willing to provide video responses, and if so, can those using video be defined by similar demographic and/or psychographic characteristics? Furthermore, will video responses provide us with additional information beyond numbers and text? The session will take place on Tuesday at 2:35 p.m.

Lightspeed GMI will also serve as the sponsor for the 6th Street Stroll on the evening of the 29th. All CASRO Digital attendees are invited to join, and more information will be available at the conference. For more information, or to organize meetings with any of the Lightspeed executives attending, please contact Laura Sigman.

Lightspeed GMI is an award-winning global digital data collection enterprise. Founded in 1996, its innovative technology and proven sampling methodologies deliver operational excellence throughout the online research process. With more than 5.5 million online research respondents in 45 countries, Lightspeed GMI’s proprietary panels deliver unparalleled quality, capacity and targeting.

Headquartered in Warren, New Jersey, Lightspeed GMI is part of Kantar, the data investment management arm of WPP, the world leader in marketing communication services. For more information, visit

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