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LIGHTSPEED GMI TO HOST INTERACTIVE WORKSHOP AT IIEX NORTH AMERICA

Explore How Brands Can Use Data to Target Consumers with Industry Expert

Showcasing Global Solutions, Expert Insights at Booth #51

Warren, NJ (June 06, 2016) – Lightspeed GMI, an award-winning global digital data collection enterprise, will host an interactive workshop at the 2016 Insight Innovation Exchange North America (IIeX NA). Held in Atlanta from June 13-15, IIeX NA will highlight trends, opportunities, new technologies and new approaches in the marketing research industry.IIeX North America

Frank Kelly, Senior Vice President of Global Marketing & Strategy will present Cross Marketing in Action: Using Research Data to Unlock Cross Marketing Opportunities (Tuesday, June 14th at 9:20 a.m.). Demonstrating how brands can use extended information on today’s consumers to identify other products that fit well with those audiences, Lightspeed GMI will build integrated marketing campaigns through enhanced research data.

Bonnie Breslauer, Executive Vice President, Client Relations will serve on the Adaptation and Metamorphosis: A Look at the Future of Sample panel (Tuesday, June 14th at 2:40 p.m.). Mike MacLeod, Account Executive, will introduce the panel session.

Lightspeed GMI will also be on hand to discuss AmplifyR Appends, the recently introduced data service that represents the industry’s most comprehensive and diverse set of consumer datasets tied to an online survey panel. Attendees are encouraged to visit Lightspeed GMI at Booth 51 to learn more about the sessions, and a briefing with Frank Kelly can be arranged by contacting Laura Sigman at lsigman@lightspeedresearch.com. For continuous updates throughout the conference, follow Lightspeed GMI (@LightspeedGMI) on Twitter and the company blog.

ABOUT LIGHTSPEED GMI

Lightspeed GMI is an award-winning global digital data collection enterprise. Founded in 1996, its innovative technology and proven sampling methodologies deliver operational excellence throughout the online research process. With more than 5.5 million online research respondents in 45 countries, Lightspeed GMI’s proprietary panels deliver unparalleled quality, capacity and targeting.

Headquartered in Warren, New Jersey, Lightspeed GMI is part of Kantar, the data investment management arm of WPP, the world leader in marketing communication services. For more information, visit www.lightspeedresearch.com.

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