News / Press Releases
LIGHTSPEED GMI LAUNCHES INDUSTRY LEADING DATA SERVICES PORTFOLIO
May 5, 2016
Introducing AmplifyR Appends in United States
Warren, NJ (May 05, 2016) — Lightspeed GMI today announced the expansion of its data services capabilities by making available the industry’s most comprehensive and diverse set of consumer datasets tied to an online survey panel. Leveraging data from KBM Group and their I-Behavior data sets as well as Acxiom, Experian, and The Futures Company, Lightspeed GMI can deliver enhanced profiles of U.S. consumers to its clients to provide enriched, more holistic views of today’s shoppers/purchasers.
AmplifyR Appends, now available in the United States, offers a deeper understanding of targeted consumer segments by overlaying demographic data and lifestyle attributes to panelist profiles. As marketing continues to become increasingly targeted, AmplifyR Appends was designed to help paint a more comprehensive picture of today’s consumers.
“Consumer brands realize the value of data-driven marketing,” stated Daniel S. Fitzgerald, Chief Client and Marketing Officer. “This is the first time these audience profiling tools have been brought together so seamlessly to support advanced forms of digital research.”
Painting a Better, Brighter Picture of Your Consumer
Lightspeed GMI’s data services initially launched in April 2014 with Context, a social intelligence solution. By incorporating social data from active U.S. survey panel members, Context combines consumer survey responses with Facebook likes and interests. Adding to the portfolio, Lightspeed GMI debuted its U.S. Political Profiler in December 2015. Offering access to the most comprehensive political data in the market today, Lightspeed GMI’s Political Profiler allows targeting or appending by political party affiliation, voter preferences and voting history and frequency.
“With 2.6 million new profile attributes for purchase, behavioral, attitudinal and geo-demographic segments, we can explore ways to tap into deeper consumer insights and improve efficiencies. It will enable brands to positively affect their marketing campaigns. This is a game changer,” stated David Shanker, Lightspeed’s Chief Executive Officer, The Americas.
Lightspeed GMI will be showcasing its expanded product suite at a series of upcoming events and conferences, including IIeX North America and MRMW North America. To learn more about the company’s capabilities, watch the Lightspeed GMI corporate overview or follow @LightspeedGMI on Twitter.
ABOUT LIGHTSPEED GMI
Lightspeed GMI is an award-winning global digital data collection enterprise. Founded in 1996, its innovative technology and proven sampling methodologies deliver operational excellence throughout the online research process. With more than 5.5 million online research respondents in 45 countries, Lightspeed GMI’s proprietary panels deliver unparalleled quality, capacity and targeting.
Headquartered in Warren, New Jersey, Lightspeed GMI is part of Kantar, the data investment management arm of WPP, the world leader in marketing communication services. For more information, visit www.lightspeedresearch.com.
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