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LIGHTSPEED GMI TO PRESENT WITH BBC WORLDWIDE AT THE INSIGHT SHOW 2015

Visit Booth IE42 to Meet Lightspeed GMI Team

London (22 April 2015) — Lightspeed GMI, an award-winning global digital data collection organization, will be attending the annual Insight show (part of the Marketing Week live event) on 29 – 30 April 2015. Held in London, the event is one Europe’s leading shows for insight professionals.

Lightspeed GMI be also be presenting a paper with Mary Kyriakidi, Vice President, Insight of BBC Worldwide at the show (29 April at 12.30). Entitled “Breaking the wall of audience disengagement,” the paper compares appreciation scores with emotional data, with both being collected in the same online surveys and answers the following questions:

  • How machine learning helped us understand the messy and complicated world of emotions.
  • How do different people in different countries react to different content: from natural history to comedy?
  • How do you use such insight to support and empower creative people without stifling and constraining them?

Hosting booth IE42, Lightspeed GMI additional attendees include Marc Chester, Matt Shepherd, and James de Vick. Attendees who wish to arrange a meeting with Lightspeed team are encouraged to contact wvanderwal@gmi-mr.com. For continuous updates throughout the show, follow Lightspeed GMI on Twitter and the company blog.

ABOUT LIGHTSPEED GMI
Lightspeed GMI is an award-winning global digital data collection enterprise. Founded in 1996, its innovative technology and proven sampling methodologies deliver operational excellence throughout the online research process. With more than 5.5 million online research respondents in 45 countries, Lightspeed GMI’s proprietary panels deliver unparalleled quality, capacity and targeting.

Headquartered in Warren, New Jersey, Lightspeed GMI is part of the Kantar, the data investment management arm of WPP, the world leader in marketing communication services. For more information, visit www.lightspeedresearch.com.

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