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LIGHTSPEED GMI TO PRESENT EMERGING MARKET RESEARCH TECHNOLOGIES AT MRMW EUROPE

Learn How Video Will Play a Larger Role in the Future of Marketing Research

Lightspeed GMI to Deliver Thought Provoking Presentation on the Power of Icons in Surveys

LONDON (07 September 2016) — Lightspeed GMI will attend The Merlien Institute’s 2016 Market Research in the Mobile World (MRMW) Europe conference on 14-15 September 2016. Highlighting the latest technology innovations driving mobile research and featuring the latest tools, technologies and methodologies, this year’s conference will feature three Lightspeed GMI presenters:

  • Satsuki Suzuki, Graphic Designer & Junior Innovator, will present The Power of Icons- Effectively Harnessing this Most Basic and Yet powerful Form of Communication in Market Research at 10:00 a.m on Wednesday, 14 September. This presentation will outline the road to designing the perfect icon for use in surveys; discuss the effective role of visuals in surveys and analyzing a ground breaking primary research from Lightspeed GMI team about the communication power of icons and infographics in both the gathering and communication of research data.
  • Stefan Kuegler, Director of Mobile Research, will co-present Lights, Camera, Action – Take 2 for Video Research Situations with Frank Kelly, Senior Vice President of Global Marketing & Strategy, at 12:00 p.m. on Wednesday, 14 September. In this workshop, Kuegler and Kelly will discuss a variety of use cases for video research and demonstrate the results of their recent work. It will showcase both the benefits of video capture and pitfalls that were encountered.

“Technology’s rapid advancements enable today’s brands to engage with consumers in real time; the way market researchers collect data is changing faster than any of us could have imagined,” stated Caroline Frankum, Chief Executive Officer, EMEA. “MRMW puts a spotlight on mobile innovation and the collaboration required to enhance industry standards. We value the global approach put forth by MRMW and are looking forward to addressing key challenges and opportunities for success in this area.”

Lightspeed GMI will serve as Gold Sponsors of this year’s MRMW Europe. Attendees who wish to arrange a meeting with Lightspeed GMI management are encouraged to contact wvanderwal@gmi-mr.com. For continuous updates throughout MRMW Europe, follow Lightspeed GMI on Twitter and the company’s blog.

ABOUT LIGHTSPEED GMI
Lightspeed GMI is an award-winning global digital data collection enterprise. Founded in 1996, its innovative technology and proven sampling methodologies deliver operational excellence throughout the online research process. With more than 5.5 million online research respondents in 45 countries, Lightspeed GMI’s proprietary panels deliver unparalleled quality, capacity and targeting.

Headquartered in Warren, New Jersey, Lightspeed GMI is part of Kantar, the data investment management arm of WPP, the world leader in marketing communication services. For more information, visit www.lightspeedgmi.com.

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