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LIGHTSPEED GMI PRESENTING AT CASRO DIGITAL RESEARCH CONFERENCE

Delivering Thought Provoking Presentations

Warren, NJ (February 10, 2015) — Lightspeed GMI, a globally integrated research organization, will attend Council of American Survey Research Organizations (CASRO) Digital Research Conference on February 11-12, 2015. Hosted in Nashville, TN, this year’s conference will share objective research and focus on insightful case studies on established and emerging research methodologies.

During the conference, Lightspeed GMI will present on two front line industry topics:

  • Helen Silverman, Lightspeed GMI’s Vice President of Client Solutions will co-present “Situational Equity – Collecting Data One Day at a Time”
  • Frank Kelly, Lightspeed’s Senior Vice President, Global Marketing and Strategy will co-present “Do We Need to Control for Non-Quota Variables?”

In addition, Kelly is the co-author of the “Giving Voice to Research” paper being presented by Sherri Stevens, Vice President, Global Innovation, Millward Brown. Lightspeed GMI associates, including Dan Fitzgerald (Chief Client and Marketing Officer, Lightspeed), David Shanker (CEO, The Americas, Lightspeed), Chris Urinyi (COO, The Americas, Lightspeed) and Bonnie Breslauer (EVP Client Relations, Lightspeed), will available to discuss its diverse product and service portfolio.

Attendees who wish to arrange a meeting with Lightspeed management are encouraged to contact lsigman@lightspeedresearch.com. For continuous updates throughout the show, follow Lightspeed GMI on Twitter and the company’s blog.

ABOUT LIGHTSPEED GMI
Lightspeed GMI is an award-winning global digital data collection enterprise. Founded in 1996, its innovative technology and proven sampling methodologies deliver operational excellence throughout the online research process. With more than 5.5 million online research respondents in 45 countries, Lightspeed GMI’s proprietary panels deliver unparalleled quality, capacity and targeting.

Headquartered in Warren, New Jersey, Lightspeed GMI is part of Kantar, the data investment management arm of WPP, the world leader in marketing communication services. For more information, visit www.lightspeedresearch.com.

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