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LIGHTSPEED GMI RECOGNIZED FOR INNOVATION AND CREATIVITY AND ANNOUNCES CONTINUED GROWTH MILESTONES
July 13, 2016
Company Recently Achieved 27th Industry Accolade
Jon Puleston and Alexander Wheatley Named 2016 Atticus Award Winners
Data Collection Innovators Utilizing 15 Million Survey Health Score Data Points to Drive Quality
WARREN, NJ (July 13, 2016) – As leaders in global digital sourcing and data collection, Lightspeed GMI received an unprecedented milestone achievement of earning its 27th industry award across the brand’s portfolio since its tally began eight years ago. Most recently honored with two 2016 WPP Atticus Awards, Lightspeed GMI’s work demonstrates creativity and impact across the marketing research industry.
“Our teams, globally, continually raise the bar for how we serve both clients and respondents we so deeply value – a true reflection of our dedication and hard work,” stated Daniel S. Fitzgerald, Chief Client and Marketing Officer. “We are not afraid to take risks and push beyond traditional thinking – we anticipate market trends, adapt and innovate around the world, while maximizing the survey experience. And we are rewarded with outstanding high quality insights, strong client relationships and industry accolades.”
Once again, Lightspeed GMI’s Vice President of Research, Jon Puleston and Research Innovator, Alexander Wheatley, were named individual WPP Atticus Award recipients for Research in Practice. Open exclusively to professionals working in WPP companies, the Annual Atticus Awards honor original published thinking in communications services.
Since 2008, Lightspeed GMI has earned seven ESOMAR awards and was recognized 10 times by the Market Research Society. Other major accolades include: five WPP awards, AURA Best Agency Speaker Award 2015, AMSRS Best Paper Award 2013, ARF Great Minds Award for Quality Research 2011 and BHBIA Keith Munro Award for Best Presented Paper in 2014 and 2016. For a full list of awards, click here.
Recent Notable Company Milestones
Lightspeed GMI has demonstrated continued momentum in 2016 exemplified by new capability launches, including AmplifyR Appends, part of its Data Services suite and Mainstream Offer Service, part of its programmatic supply portfolio, as well as the expansion of new QuestionArts survey design modules, Re-Track offer and Survey Health Score. Named to the 2016 GRIT Report’s Top 50 Most Innovative Suppliers in Market Research, Lightspeed GMI combines its award-winning survey design with its 15 million Survey Health Score data points to drive quality and improve the overall survey experience.
Survey Health Score, Lightspeed GMI’s engagement assessment metric, evaluates a panelists’ enjoyment of a survey through a proprietary algorithm. Throughout the last 18 months, Lightspeed GMI respondents rated more than 15 million surveys to identify levels of engagement and user feedback. Utilizing these results to further optimize survey design, Lightspeed GMI’s own designed survey scores improved quarter over quarter, seeing the highest growth levels with mobile surveys.
“We’re entering a new phase of marketing research —an era focused on bringing together technology, creativity and quality,” stated Fitzgerald. “As clients further adopt Mobile First best practices and realize the benefits of QuestionArts design tools, they will experience improvement in their Survey Health Scores and thus data quality.”
From healthcare specialists and financial services to mobile web survey platforms, Lightspeed GMI offers a variety of global solutions and expert insights. To learn more about the company’s capabilities, watch the Lightspeed GMI corporate overview or follow @LightspeedGMI on Twitter.
ABOUT LIGHTSPEED GMI
Lightspeed GMI is an award-winning global digital data collection enterprise. Founded in 1996, its innovative technology and proven sampling methodologies deliver operational excellence throughout the online research process. With more than 5.5 million online research respondents in 45 countries, Lightspeed GMI’s proprietary panels deliver unparalleled quality, capacity and targeting.
Headquartered in Warren, New Jersey, Lightspeed GMI is part of Kantar, the data investment management arm of WPP, the world leader in marketing communication services. For more information, visit www.lightspeedresearch.com.
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