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LIGHTSPEED GMI STRENGTHENS NEW BUSINESS TEAM
July 30, 2015
30 July 15: Lightspeed GMI, an award-winning global digital data collection enterprise, today announced the appointment of two Key Account Directors as part of the expansion of its London office.
Matt commented: “Susanne and Johannes bring a wealth of experience to our team. We are at a critical stage in the research industry, with clients requiring ever more complex multi device research. At Lightspeed GMI we have the experts to advise and support them. Susanne and Johannes will help us to continue to provide our clients with the highest quality research services and ensure we are the partners of choice.”
Susanne has over 20 years of market research experience gained in FMCG, B2C and B2B sectors. Previous roles included heading up the Retail & Shopper division at Ipsos Mori and five years in client-side roles.
Johannes has close to 35 years’ experience in the FMCG arena, both in operational and client-facing roles with blue chip companies. He has previously worked at Research International, TNS (AGB), Nielsen and IRI in the UK and GfK France.
ABOUT LIGHTSPEED GMI
Lightspeed is an award-winning global digital data collection enterprise. Founded in 1996, its innovative technology and proven sampling methodologies deliver operational excellence throughout the online research process. With more than 5.5 million online research respondents in 40+ countries, Lightspeed’s proprietary panels deliver unparalleled quality, capacity and targeting. Its comprehensive portfolio, including Lightspeed GMI, Lightspeed All Global and Lightspeed Financial Services Group, offers the tools and services needed to generate dependable research results.
Headquartered in Warren, New Jersey, Lightspeed is part of Kantar, the data investment management arm of WPP, the world leader in marketing communication services. For more information, visit www.lightspeedresearch.com.
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