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LIGHTSPEED NAMES NEW HIRE TO BOOST U.S. CLIENT SOLUTIONS

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Warren, NJ (January 25, 2018) – Maggie Randolph, a digital media sales expert based in Chicago, joined Lightspeed’s U.S. sales team. Serving as Account Executive, Randolph’s appointment is part of an overall strategy designed to fully maximize Lightspeed’s potential in the American market following the launches of Lightspeed’s mobile engagement app (LifePoints), its millennial panel (VICE Voices) and its programmatic network (Gravity Network) in 2017.

“We are delighted to have Maggie take on this vital role at Lightspeed; she brings a range of digital media experience and a keen sense of the U.S. market to her new position,” stated Christine Clark, Senior Vice President, Sales and Business Development. “She’s also passionate about the convergence of data, media and consumer research and understands the importance of integrating those solutions in today’s marketplace.”

Prior to joining Lightspeed, Randolph served as a Senior Account Executive at Rise Interactive, a growing digital media agency in Chicago. Prior to Rise, she served in account management at ShopperTrak. Randolph is a graduate of Western Kentucky University, where she earned her Bachelors of Arts. Additional, she is currently attending the Harvard University Extension School for her certificate in management.

ABOUT LIGHTSPEED
Lightspeed is a leading digital data collection specialist on a mission to help clients discover truth through data. Our 700 employees in 14 countries are passionate about boldly challenging the status quo to find faster, more creative ways of connecting brands and consumers to build richer profiles of millions of people across the globe. From modernizing surveys via our Programmatic Gravity Network and LifePoints mobile app, to amplifying the voice of the millennial through VICE Voices, or leveraging our first party panel relationships and uniquely patented Honesty Detector Service to find the quality in the quantity of data out there, we are delivering the ‘buy and why’ insights that power today’s marketing decisions.

Headquartered in Warren, New Jersey, Lightspeed is part of Kantar, one of the world’s leading data, insight and consultancy companies. For more information, visit www.lightspeedresearch.com.


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