Lightspeed Privacy Office

Lightspeed Privacy Office – Collection of Personal Data, PII and Sensitive data

IMPORTANT GDPR AND LOCAL DATA PROTECTION GUIDELINES – CLIENT FORM TO BE COMPLETED PRIOR TO PROJECT COMMENCING

Lightspeed takes the privacy of our panel members very seriously. Lightspeed clients, running projects and surveys on the Lightspeed panels (for all territories and all brands), cannot collect personal data, PII (Personally Identifiable Information), sensitive data and/or children’s data without consulting the Lightspeed Privacy Team and receiving written approval from Lightspeed. If you wish to collect this type of data, please immediately inform your Lightspeed representative.

This document aims to help you report to Lightspeed which personal data, PII, sensitive data and/or children’s data you collect in your survey. Please take a moment to read it and immediately inform your Lightspeed representative.

Our approach is designed to protect our panel members and minimize the risk for your and our businesses. We recommend that you inform Lightspeed as early as possible to ensure that your project is not delayed by the required checks and assessment that Lightspeed will perform when you collect the below listed types of data.

PERSONAL DATA
Do you collect personal data, meaning:
YES/NO
(check all that apply)
Full Name
Postal Address (home, work)
Postal Code (UK, SG, NL, CA) [ ex:  K1A 0B1]
Postal Code +6 (USA) [ex:  08836-456789]
Email Address
Telephone Number (i..e mobile, landline)
Driver’s License Number
National Identification Reference Number
Credit Card Number / Records
Social Security Number
Physician Identification Number (i.e. ME, NPI, etc.)
Social Media Handle (i.e. Facebook, Twitter, WeChat…etc.)
Cookies
IP Address
Client/Customer Number (i.e., grocery store loyalty number, airmiles number)
People face (i.e. facial coding, facial recording, video files)
People eye (i.e. eye catching)
Biometrics (i.e., thumbprint)
People voice (i.e. voice recording, audio files)
Company (hospital, practice) names with job titles (specialty)
Professional ID or number (i.e. ME Number)
Other – please specify:
TECHNOLOGY
Do you use a particular technology in your survey, meaning:
YES/NO
(check all that apply)
Affectiva
VoxPopMe
EyeSquare technology
RealEyes
20/20
Other – please specify:

 

 

SENSITIVE DATA
Do you collect sensitive data, meaning:
YES/NO
(check all that apply)
Ethnicity
Religion
Political opinions
Health
Sexual life/activity
Trade Union Membership Information
Child participation in the survey
Regulated industries (e.g. Tobacco, Alcohol, Soft Drugs)
Illegal activities
Other – please specify:
WHY DO YOU COLLECT THIS DATA? YES/NO
(check all that apply)
Facial coding/recording (i.e. Affectiva)
Eye tracking/catching (i.e. EyeSquare)
iHUT/product test
Follow-up interview
Qualitative group/interview, client live listening
Geographical analysis
Fraud protection/detection
Survey participations uniqueness
Data append/ data match
Tracking /passive tracking
Advertising research
Adverse events detection
Other – please specify:  

 

PLEASE IMMEDIATELY INFORM YOUR LIGHTSPEED REPRESENTATIVE