News / Press Releases

LIGHTSPEED TO SHOWCASE NEW VISUAL IDENTITY AT ESOMAR CONGRESS

New Logo Reflects Lightspeed’s Global Approach to Illuminating Consumer Insights

Visit Booth #55 to Learn About Innovative Marketing Research Solutions, Expert Insights

Warren, NJ (September 14, 2016) – Brands today are increasingly looking to capture the voice of the digital consumer to generate actionable insights. Recognizing the need to ‘make research easy,’ Lightspeed’s innovative technology, proven sampling methodologies and operational excellence facilitate a deep understanding of consumer opinions and behavior. At ESOMAR’s 69th Annual Congress, Lightspeed will showcase its new visual identity – reflecting the company’s focus on illuminating consumer data and providing global research services.

Held in New Orleans, ESOMAR Congress will bring together the international research community from September 18-21 to highlight the latest innovations in research, marketing and advertising.As leaders in digital sourcing and data collection, Lightspeed will feature four presenters during this year’s conference:

  • Jon Puleston, Vice President of Innovation and ESOMAR Program Committee member, will serve as Brand Building Bites session chair
  • Alexander Wheatley, Research Innovator and Corporate Young Professional Programme member, will present Head or Heart: The Conflicts of Political Polling
  • Steve Wigmore, Director of Research Technology will co-present A Quantum Leap for the Research Industry: Using Data Science to Revolutionise Surveys
  • Stefan Kuegler, Director of Mobile and Online Research will co-present Respondent Engagement Investing in “Sticky-ness”

“What better way to celebrate the future of the Lightspeed brand than with multiple invitations to present our research insights at ESOMAR,” stated David Shanker, Chief Executive Officer, The Americas.

In addition, Rebecca Smith, Research Analyst, will attend the ESOMAR’s Corporate Young Professional program, along with Wheatley. The Corporate Youth Programme is a new initiative where young professionals are recognized for outstanding, new and creative research focused on today’s most challenging global issues. Lightspeed serves as an early adopter of this program.

“As we build a culture of innovation – we’re dedicated to meeting the needs of our research partners,” stated Caroline Frankum, Chief Executive Officer, EMEA. “This new representation clearly shows that we are changing as a company; we’re expanding our product offerings and tapping into new technologies. We look forward to connecting with our industry colleagues and discussing the future of Lightspeed at ESOMAR.”

This year, Lightspeed will serve as Gold Sponsor and will co-host the ESOMAR welcome reception. Attendees who wish to arrange a meeting with management are encouraged to contact Wiepke van der Wal. For continuous updates throughout the show, follow Lightspeed on Twitter.

ABOUT LIGHTSPEED
Quality-seeking researchers, marketers and brands choose Lightspeed as their trusted global partner for digital data collection. Our innovative technology, proven sampling methodologies and operational excellence facilitate a deep understanding of consumer opinions and behavior. With 700 employees working in 14 countries, we maximize online research capabilities. We empower clients by revealing information that is beneficial, providing clarity and research data that illuminates.

Headquartered in Warren, New Jersey, Lightspeed is part of Kantar, one of the world’s leading data, insight and consultancy companies. For more information, visit www.lightspeedresearch.com.

# # #


Back to Press Releases