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LIGHTSPEED STRENGTHENS U.S. SALES TEAM
May 26, 2016
Strategic New Hires to Focus on Expanding Product Suite
Darren Magot Joins as West Region Sales Vice President
WARREN, NJ (May 26, 2016) – Lightspeed, an award-winning global data collection organization, continues its growth in the Americas with the addition of three new sales executives. Following the launch of AmplifyR Appends in the U.S. and the expansion of LATAM operations, Lightspeed GMI announced the appointment of Darren Magot to West Region Sales Vice President. Additionally, Mauricio Vasquez and Abbey Banegas joined the organization as Account Executives.
In his role, Magot will lead new client acquisitions efforts in the West Region of the United States, as well as strategic business partnerships utilizing Lightspeed GMI’s award winning, high quality panels. Prior to rejoining the organization, Magot served as Instantly, AVP of Research Solutions from 2012 to 2016. He previously worked for the GMI brand as Sales Director – Major Accounts and also held sales positions at Research Panel Asia, Global Growth Group, Pacific Research Group and Priority Pay.
“We’re excited to have Darren re-join our team. As we continue to develop deeper and broader relationships with our clients, he will bring great new capabilities to our sales team,” stated David Shanker, Chief Executive Officer, The Americas. “Darren has significant business expertise and outstanding leadership skills. This exceptional combination makes him the ideal person to take on the challenges and opportunities of our growing business. You don’t come across many candidates with Darren’s level of acumen and industry experience every day.”
In their respective roles, Vasquez and Banegas will be responsible for client development and management for Lightspeed GMI and Lightspeed All Global. With a diverse background across marketing research, Vasquez most recently served as Client Development Manager at Research Now. Banegas, too, joined the organization from Research Now where she managed client development for its global healthcare market research solutions group.
Lightspeed GMI will be showcasing its expanded product suite and presenting at a series of upcoming events and conferences, including IIeX North America and MRMW North America. To learn more about the company’s capabilities, watch the Lightspeed GMI corporate overview or follow @LightspeedGMI and @AllGlobal on Twitter.
The Lightspeed family of brands features some of the most recognizable and successful providers of online access panels: Lightspeed GMI, Lightspeed All Global and Lightspeed Financial Services Group. Through this network of global research marketers, we conduct more than 30 million interviews each year, employ more than 700 individuals and connect with more than 450,000 healthcare specialists worldwide.
Headquartered in Warren, New Jersey, Lightspeed is part of Kantar, the data investment management arm of WPP, the world leader in marketing communication services. For more information, visit https://www.lightspeedgrp.com/.
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