News / Press Releases
LIGHTSPEED UNVEILS EIGHT NEW RESEARCH SOLUTIONS ACROSS ASIA
October 11, 2016
Leaders in Digital Data Collection Announce Development of Research Portfolio in Asian Markets
New Offers Provide High Quality Insights from Engaged Consumers
SINGAPORE (October 11, 2016) – In response to growing client demand, Lightspeed today introduced eight new capabilities across Asian markets. This announcement follows Lightspeed’s successful product expansion in Australia last month.
“Our clients asked for solutions that would enable them to gather clear, concise insights through the rapidly evolving technology-driven market research environment,” stated Young Ham, Director of Innovation and Research Technology, APAC. “With today’s announcement, we’re making these services more broadly available by connecting with highly-specialised technology partners to provide a range of services throughout Asia, where much of the technological transformation is taking place.”
Combining emerging market research technologies with its proprietary fieldwork and panel management expertise, Lightspeed unveiled its increased product and service offerings across Asia to help clients more successfully navigate the research process and generate new opportunities.
“Lightspeed’s marketing research portfolio has gained momentum across Australia with the ability to deliver powerful insights platforms with speed, scale and efficiency. We can now support all of our APAC clients and solve business issues through connected consumer insights and reliable data,” stated Martin Filz, Chief Executive Officer, APAC.
Focusing on local market knowledge, Lightspeed’s comprehensive product suite offers the tools and services needed to generate dependable research results across the mobile consumer audience. In addition to ReTrack, Communities, QuestionArts and Survey Health Score, Lightspeed addresses the growing needs of its client base with its latest APAC offerings:
- Lightspeed AdTracking: Powered by proprietary technology from Kantar Millward Brown’s Media and Digital Practice, Lightspeed AdTracking integrates exposure data with high-quality, double opt-in panel.
- Lightspeed Bulletin Boards: Powered by 20:20 Research, Lightspeed Bulletin Boards offers seamless integration of quantitative and qualitative research through a rich online discussion of survey participants.
- Lightspeed CATI: Lightspeed CATI offers a powerful research solution by hosting online and telephone interviews centrally
- Lightspeed Facial Coding: Powered by Affectiva, the largest emotion database and unparalleled emotion recognition software, Lightspeed Facial Coding offers researchers the ability to append quality emotion response data across key measures.
- Lightspeed Metering: Powered by RealityMine, a leader in metering technologies, Lightspeed PC and Mobile Meter taps into the digital activities of consumers to deliver unique and validated insight.
- Lightspeed Mobile Audience: Lightspeed Mobile Panel is specifically built to support mobile research projects. In conjunction with a network spanning 91 countries, Lightspeed is capable of delivering 3.5 million answers per day quickly and cost effectively.
- Lightspeed Social: Powered by Synthesio’s social media intelligence platform, Lightspeed Social tracks real-time social and mainstream media conversations with easy-to-use dashboards and industry-leading data.
- Lightspeed Video Appends: Powered by Voxpopme’s video capture and analysis technology, Lightspeed captures video insights fast, securely and with at scale analysis.
Quality-seeking researchers, marketers and brands choose Lightspeed as their trusted global partner for digital data collection. Our innovative technology, proven sampling methodologies and operational excellence facilitate a deep understanding of consumer opinions and behavior. With 700 employees working in 14 countries, we maximize online research capabilities. We empower clients by revealing information that is beneficial, providing clarity and research data that illuminates.
Headquartered in Warren, New Jersey, Lightspeed is part of Kantar, one of the world’s leading data, insight and consultancy companies. For more information, visit www.lightspeedresearch.com.
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