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LIGHTSPEED’S WECHAT PANEL HITS MILESTONE, CONNECTING BRANDS WITH CONSUMERS DIRECTLY THROUGH CHINA’S MORE POPULAR SOCIAL PLATFORM
January 29, 2019
In the first six months, the program reaches more than 100K consumers
HONG KONG (29 January 2019) – Lightspeed’s WeChat panel now consists of more than 100,000 registered members in China, providing clients access to a new, robust community. Through WeChat, China’s most popular social messaging, media and mobile payment app, Lightspeed offers access to a highly engaged, representative mobile audience, including key influential respondents such as students and a broader spread across cities. This respondent base is pre-profiled to enable simple audience targeting for all brands.
“As the Chinese New Year celebrations begin, Lightspeed is excited to share another exciting moment – hitting the 100,000 respondents mark,” commented Jeff Tsui, Lightspeed’s Managing Director, Greater China. “We are breaking ground with our WeChat panel. From a quicker field time due to responsiveness right down to the activities these consumers are willing to participate in, getting richer data from real people through their favoured platform.”
Lightspeed is a leading digital data collection company on a mission to help clients discover truth through data. Our 700 employees in 14 countries are helping clients find more creative ways of collecting and connecting data: from search to modern survey, from opt-in panels to programmatic exchanges and DMPs, from self-reported answers to appended profiles, from insights to activation. Headquartered in the US, Lightspeed is part of Kantar, one of the world’s leading data, insight and consultancy companies.
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